In the second episode of the fourth season of Open Podcast, host Aleksandra Barović talks with Dragana Vasiljević from Zvonko Bogdan Winery and Mirko Niškanović from Deurić and Sparkling Winery.

They discuss how wine tourism shapes a brand and its promotion, what participation at international wine fairs looks like, how foreign audiences perceive Serbian wines, and what truly defines the success of a new product – taste, design, market, or emotion. The conversation also touches on innovation in winemaking technology – whether new approaches can help adapt to changing weather conditions, and if such investments really pay off.

Together, they explore how ready local wineries are to follow global trends and the stories hidden behind the labels that captivate us.

Stay with us and discover the world of wine – straight from those who create it.