People in Serbia dreamed about having an IKEA store in Belgrade for a long time. Now their wish finally came true. But would those same people adopt the system of values which created IKEA?
The new episode of Some Other News from the Balkan will try to give you an answer to this question. While you listen to the impressions from our visit to
IKEA store in Belgrade, we will try to analyze what makes this brand so special. We also spoke with Mijat Lakićević, deputy editor in chief of weekly newspaper Novi magazin, who shared with us the lessons Serbia should learn from IKEA and Sweden.
Mistrust towards international investments is widespread in the Western Balkan societies. Mihailo Gajić – economic analyst from Libek and Admir Čavalić – assistant professor of economics and director of Open Fest, unveil the reasons why.