With a globalised fashion industry comes increased competition from overseas brands looking to profit from local fashion shoppers. In order to compete with locally-produced goods and other brands, fashion businesses and clothing manufacturers must minimise costs in order to sell garments at competitive prices. So, how do you – as a small brand or a designer, compete with large fashion corporations and manage to make profit?

Guests:
Ashok Murty, fashion consultant
Tamara Radovijević, fashion designer
Žaklina Mikić, Milena Miličić, brand PAR socks

Language: Serbian