Our subject today is how to not fall in trap off to make innovation its sole purpose but to innovate with the function. It’s how to innovate, but smart.

We talked with Milena Đorić Gudurić, marketing director at Mastercard for Serbia, Bosnia and Montenegro.

Milena’s main responsibility is to support development and implementation of innovative business projects, with traditional and nontraditional partners from financial, merchant and institutional sectors.

Besides that, at the same time, she ensures relevant location and positioning of global brand assets.

Prior to this position, you gain professional experience across various industries throughout working in prestigious marketing agencies.

Find complete transcript here: https://chairtalks.medium.com/

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Guest: Milena Djoric Guduric

Host: Nemanja Timotijevic

Production: Direction (https://studiodirection.com/)

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