{"id":95006,"date":"2023-11-29T06:43:28","date_gmt":"2023-11-29T04:43:28","guid":{"rendered":"https:\/\/podcast.rs\/ep-11-brend-rec-koju-je-tesko-objasnisti-a-mnogo-vredi\/"},"modified":"2023-11-29T06:43:28","modified_gmt":"2023-11-29T04:43:28","slug":"ep-11-brend-rec-koju-je-tesko-objasnisti-a-mnogo-vredi","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/ep-11-brend-rec-koju-je-tesko-objasnisti-a-mnogo-vredi\/","title":{"rendered":"Ep. 11: Brend &#8211; re\u010d koju je te\u0161ko objasnisti, a mnogo vredi"},"content":{"rendered":"<p>Osniva\u010du Amazona D\u017eefu Bezosu pripisuje se re\u010denica kojom je objasnio pojam brenda. Ta re\u010denica glasi: &#8222;Va\u0161 brend je ono \u0161to ljudi govore o vama kada niste prisutni&#8220;. On je uspeo da od svoje kompanije napravi brend, a to je verovatno i \u017eelja svakog malog i velikog preduzetnika koji ima zadatak da na tr\u017ei\u0161tu bude isti, ali ipak druga\u010diji, da njegov proizvod ili usluga bude ono na \u0161ta su kupci navikli, ali da im ipak ponudi i ne\u0161to novo, da prati trendove, ali ne po svaku cenu. Izgraditi brend izgleda nije ba\u0161 jednostavan posao, put je dug, konkurencija velika, a tr\u017ei\u0161te zahtevno.\u00a0<\/p>\n<p>Stara poslovica ka\u017ee &#8222;sto ljudi &#8211; sto \u0107udi&#8220;, pa kako se onda izdvojiti i kupcima\u00a0 biti asocijacija na re\u010d brend? U ovoj epizodi govorimo upravo o brendiranju bez kojeg se proizvod ili usluga ne\u0107e dugo zadr\u017eati na tr\u017ei\u0161tu.\u00a0<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Osniva\u010du Amazona D\u017eefu Bezosu pripisuje se re\u010denica kojom je objasnio pojam brenda. Ta re\u010denica glasi: &#8222;Va\u0161 brend je ono \u0161to ljudi govore o vama kada niste prisutni&#8220;. On je uspeo da od svoje kompanije napravi brend, a to je verovatno i \u017eelja svakog malog i velikog preduzetnika koji ima zadatak da na tr\u017ei\u0161tu bude isti,&#8230;<\/p>","protected":false},"author":3,"featured_media":85256,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[536],"tags":[],"class_list":["post-95006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflektor"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/95006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=95006"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/95006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/85256"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=95006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=95006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=95006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}