{"id":94086,"date":"2023-11-11T11:12:00","date_gmt":"2023-11-11T10:12:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=94086"},"modified":"2023-11-11T12:28:52","modified_gmt":"2023-11-11T10:28:52","slug":"influencer-u-korporaciji-in-house-kreiranje-za-brend-veselin-vladimir-zvekic-ziska-podkast-207","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/influencer-u-korporaciji-in-house-kreiranje-za-brend-veselin-vladimir-zvekic-ziska-podkast-207\/","title":{"rendered":"Influencer u korporaciji \/ In-house kreiranje za brend? \/ Veselin Vladimir Zveki\u0107 \/ \u017dI\u0160KA podkast #207"},"content":{"rendered":"<p>Nekad se znalo: zove\u0161 agenciju da ti radi content. Ta agencija predlo\u017ei neke influencere. Ti izabere\u0161 ko ti se dopada. Agencija napravi brif. Ti proveri\u0161. Odobri\u0161. Agencija prosledi Influenceru brif. On uradi. Po\u0161alje agenciji. Agencija da fidbek. On promeni. Po\u0161alje agenciji. Agencija klijentu. Done.<\/p>\n<p>Shoppster je odlu\u010dio da tu igru promeni tako \u0161to \u0107e zaposliti tog istog influencera na full-time poziciji kao content creatora.<\/p>\n<p>Kako izgleda biti influencer za vi\u0161e brendova, a zaposlen u jednom? Da li postoji sukob interesa? Da li je lako naterati kolege da u\u010destvuju u snimanju sa tobom? \u0160ta je sa agencijama? Pusti\u0161 podcast i sazna\u0161<\/p>\n<p>00:00 &#8211; Uvod<br \/>01:00 &#8211; Jel tra\u017ee da smisli\u0161 video za sebe ili Shoppster?<br \/>09:05 &#8211; Da li je ovo dream job?<br \/>13:25 &#8211; Kako snimati zaposlene?<br \/>24:10 &#8211; Brend vs li\u010dni brend<br \/>28:10 &#8211; Da li kreator zaposlen u brandu ima efekta?<br \/>34:10 &#8211; Kako vidi\u0161 ulogu agencija, kreatora i brendova?<br \/>36:00 &#8211; \u0160ta \u0107e se desiti kada krenu pla\u0107ene reklame?<br \/>41:40 &#8211; Kako algoritam reaguje na tebe kao brend?<br \/>47:30 &#8211; Kako publika reaguje na tebe na Shoppsteru?<\/p>\n<p>Mo\u017eete nas slu\u0161ati na YouTube i svim AUDIO platformama:<\/p>\n<p>YouTube: https:\/\/bit.ly\/33Yp8zk<br \/>Spotify: https:\/\/spoti.fi\/3j0HWlU<br \/>iTunes: https:\/\/apple.co\/2SUHiMj<br \/>RSS: https:\/\/bit.ly\/3lLPgnc<br \/>Google Podcasts: https:\/\/bit.ly\/377pPbv<\/p>\n<p>Autor i voditelj: Goran Jankuloski<br \/>Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Nekad se znalo: zove\u0161 agenciju da ti radi content. Ta agencija predlo\u017ei neke influencere. Ti izabere\u0161 ko ti se dopada. Agencija napravi brif. Ti proveri\u0161. Odobri\u0161. Agencija prosledi Influenceru brif. On uradi. Po\u0161alje agenciji. Agencija da fidbek. On promeni. Po\u0161alje agenciji. Agencija klijentu. Done. Shoppster je odlu\u010dio da tu igru promeni tako \u0161to \u0107e zaposliti&#8230;<\/p>","protected":false},"author":3,"featured_media":83293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-94086","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/94086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=94086"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/94086\/revisions"}],"predecessor-version":[{"id":94087,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/94086\/revisions\/94087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/83293"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=94086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=94086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=94086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}