Advertajzing mitologija ka\u017ee da je u nekom drevnom sumerskom selu neki ribar oka\u010dio ispis \u201criba\u201d. Onda mu je prvi kopirajter predlo\u017eio da napi\u0161e \u201csve\u017ea riba\u201d da bi se izdvojio od drugih ribara. A zatim mu je prvi dizajner predlo\u017eio da nacrta ribu koja \u0107e se videti iz mnogo ve\u0107e daljine nego ispis. Tako je, tobo\u017e, nastao advertajzing.\u00a0<\/p>\n
Ima jo\u0161 par verzija. Popularna je i ona sa zalizanim alkoholi\u010darima sa Medison Avenije. Ali to nije poenta! Poenta je: svi bre znaju kako se radi brendiranje! Zna se kako izgleda \u201cbrand book\u201d i \u0161ta treba da sadr\u017ei\u2026<\/p>\n
I to je bilo ok – dok se nije pojavio digital. I nastao je haos od koga se jo\u0161 uvek oporavljamo. Iz tog haosa izlaze ljudi kao Fran i imaju stra\u0161ne pri\u010de o tome \u0161ta se u njemu de\u0161ava: neke stvari su se totalno promenile\u2026 a neke su pak ostale iste!?\u00a0<\/p>\n
00:00 – Uvod
01:20 – Za\u0161to dana\u0161nja tema?
02:35 – \u0160ta je digital first brand?
06:25 – Racionalnost protiv izra\u017eajnosti
09:15 – Kako se pravi digital branding?
11:35 – \u0160ta su iskustveni brendovi?
15:00 – \u0160ta je onda bitno? Dizajn sistem
18:00 – Brand book digitalnog brenda
23:15 – Kako digital brand evoluira?
30:15 – Da li digital first brand mora da ima svrhu?
41:50 – Gde ljudi naj\u010de\u0161\u0107e gre\u0161e?
42:55 – Da li je digital first brend poslednja faza evolucije?<\/p>\n
Mo\u017eete nas slu\u0161ati na YouTube i svim AUDIO platformama:<\/p>\n
YouTube: https:\/\/bit.ly\/33Yp8zk
Spotify: https:\/\/spoti.fi\/3j0HWlU
iTunes: https:\/\/apple.co\/2SUHiMj
RSS: https:\/\/bit.ly\/3lLPgnc
Google Podcasts: https:\/\/bit.ly\/377pPbv<\/p>\n
Autor i voditelj: Goran Jankuloski
Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"
Advertajzing mitologija ka\u017ee da je u nekom drevnom sumerskom selu neki ribar oka\u010dio ispis \u201criba\u201d. Onda mu je prvi kopirajter predlo\u017eio da napi\u0161e \u201csve\u017ea riba\u201d da bi se izdvojio od drugih ribara. A zatim mu je prvi dizajner predlo\u017eio da nacrta ribu koja \u0107e se videti iz mnogo ve\u0107e daljine nego ispis. Tako je, tobo\u017e,…<\/p>","protected":false},"author":3,"featured_media":83293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-93860","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/93860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=93860"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/93860\/revisions"}],"predecessor-version":[{"id":93861,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/93860\/revisions\/93861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/83293"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=93860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=93860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=93860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}