Jesen je, \u0161to u advertajzingu u na\u0161em regionu zna\u010di da je sezona nagrada. Ima\u0107emo digitalne, kreativne, efikasne i mnoge druge nagrade – pa je logi\u010dno da otvorimo goru\u0107a pitanja koja ih prate: ima li previ\u0161e nagrada? Da li agencije samo jure nagrade, umesto rezultate kod klijenta? Da li se festivali previ\u0161e fokusiraju na dru\u0161tveno odgovorne kampanje?\u00a0<\/p>\n
Snimali smo u Zagrebu gde smo posetili kolege iz 404 u sklopu priprema za SOMOborac, najve\u0107e digitalno takmi\u010denje u regionu. U gostima nam Darko Bosnar, izvr\u0161ni kreativni direktor u Imago, i \u010dovek na \u010dijim se policima nalaze lavovi, borci, effie kocke i mnoge druge nagrade.\u00a0<\/p>\n
00:00 – Uvod
01:20 – Da li se agencije previ\u0161e fokusiraju na nagrade, a premalo na biznis rezultate?
03:30 – Da li mo\u017ee biti dobar kejs za lo\u0161u kampanju?
13:20 – Dru\u0161tveno osve\u0161\u0107ene kampanje na advertajzing festivalima
15:10 – \u0160ta ljudi naj\u010de\u0161\u0107e gre\u0161e kod pravljenja kejsova?
18:45 – Treba da se zna kako se \u017eirira
25:25 – Dobra pravila za organizovanje festivala
31:40 – \u0160ta je „ghost“ kejs?
36:00 – Saveti za kreativce<\/p>\n
Mo\u017eete nas slu\u0161ati na YouTube i svim AUDIO platformama:<\/p>\n
YouTube: https:\/\/bit.ly\/33Yp8zk
Spotify: https:\/\/spoti.fi\/3j0HWlU
iTunes: https:\/\/apple.co\/2SUHiMj
RSS: https:\/\/bit.ly\/3lLPgnc
Google Podcasts: https:\/\/bit.ly\/377pPbv<\/p>\n
Autor i voditelj: Goran Jankuloski
Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"
Jesen je, \u0161to u advertajzingu u na\u0161em regionu zna\u010di da je sezona nagrada. Ima\u0107emo digitalne, kreativne, efikasne i mnoge druge nagrade – pa je logi\u010dno da otvorimo goru\u0107a pitanja koja ih prate: ima li previ\u0161e nagrada? Da li agencije samo jure nagrade, umesto rezultate kod klijenta? Da li se festivali previ\u0161e fokusiraju na dru\u0161tveno odgovorne…<\/p>","protected":false},"author":3,"featured_media":83293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-91942","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/91942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=91942"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/91942\/revisions"}],"predecessor-version":[{"id":91943,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/91942\/revisions\/91943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/83293"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=91942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=91942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=91942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}