Za\u0161to danas ne mo\u017eemo da pri\u010damo o digitalnoim advertajzingu ve\u0107 samo o advertajzingu u eri digitala, te da li je kanal to \u0161to \u010dini komunikacijom digitalnom, pri\u010dali smo sa Milenom Maksi\u0107, direktorkom digitala u jednoj od najve\u0107ih agencija u Srbiji, Ovation BBDO. Sa preko petnaest godina iskustva u industriji od kojih vi\u0161e od pet na strani brenda, a punish deset godina u agenciji, Milena ima izuzetan autoritet da bude sagovornik na ovu temu kako bismo razbili jo\u0161 neke mitove kada je u pitanju advertajzing kao industrija i digital.<\/p>\n
Milena Maksi\u0107, Digital Director @ Ovation BBDO – https:\/\/www.linkedin.com\/in\/milenamaksic\/<\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– Milenin profesionalni razvoj
\n– Razvoj digitala kroz godine
\n– Prilago\u0111avanje modela rada klijentu\/projektu
\n– Nije kanal to \u0161to \u010dini komunikaciju digitalnom
\n– Odnos prema nagradama
\n– Specijalizacija usluga\/ve\u0161tina ili generalizacija
\n– AI u advertajzingu?
\n– Obrazovanje & edukacija
\n– Zajedni\u010dki zaklju\u010dak<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
1. Pokrovitelj podkasta:
\nMTS – https:\/\/mts.rs\/ <\/p>\n
2. Partneri podkasta:
\n– Projekat Srbija inovira – https:\/\/srbijainovira.rs\/
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\nNova mBanking aplikacija OTP banke:
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\nApp store – https:\/\/apps.apple.com\/app\/soge-m-bank\/id803935073?ls=1 <\/p>\n
– kompanija Mastercard – https:\/\/www.mastercard.rs\/sr-rs.html
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod *1000digitalk* i o\u010dekuje vas 1.000 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
3. Prijatelj podkasta:
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige \u2018\u2019Trenje\u2019\u2019 izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
Za\u0161to danas ne mo\u017eemo da pri\u010damo o digitalnoim advertajzingu ve\u0107 samo o advertajzingu u eri digitala, te da li je kanal to \u0161to \u010dini komunikacijom digitalnom, pri\u010dali smo sa Milenom Maksi\u0107, direktorkom digitala u jednoj od najve\u0107ih agencija u Srbiji, Ovation BBDO. Sa preko petnaest godina iskustva u industriji od kojih vi\u0161e od pet na…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-87609","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/87609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=87609"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/87609\/revisions"}],"predecessor-version":[{"id":87610,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/87609\/revisions\/87610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=87609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=87609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=87609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}