{"id":87529,"date":"2023-09-02T11:00:00","date_gmt":"2023-09-02T09:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=87529"},"modified":"2023-09-02T12:20:39","modified_gmt":"2023-09-02T10:20:39","slug":"sta-je-uopste-content-marketing-goran-mirkovic-ziska-podkast-197","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/sta-je-uopste-content-marketing-goran-mirkovic-ziska-podkast-197\/","title":{"rendered":"\u0160ta je uop\u0161te CONTENT (marketing)? \/ Goran Mirkovi\u0107 \/ \u017dI\u0160KA podkast #197"},"content":{"rendered":"<p>Content is king! Content je sve! Na razvijenim tr\u017ei\u0161tima ni ne postoji i\u0161ta drugo osim contenta! Svi smo \u010duli ove re\u010denice, ali ja sam primetio da postoji jedan problem sa time: niko ne objasni \u0161ta je taj CONTENT?\u00a0<br \/>Jer CONTENT mo\u017ee biti sve: PR \u010dlanak je CONTENT. Ovaj podkast je CONTENT. TV reklama je CONTENT. Pa ako je sve content, \u0161ta je onda razlika izme\u0111u marketing i CONTENT marketing? Ako mislite da ja sad ne\u0161to filozofiram bez veze, a vi potra\u017eite pobednike CONTENT kategorija svih ve\u0107ih marketing nagrada u regionu i vidite da li vam to deluje kao ista stvar.\u00a0<br \/>Ovo je zahtevna epizoda. Zato sam bio prinu\u0111en da vaskrsnem jednog ozbiljnog kolegu: Gorana Mirkovi\u0107a, x i x! Goran je jedan od prvih marketara koji se bavio content marketingom, a onda je nestao u SaaS divljinu ameri\u010dkog tr\u017ei\u0161ta. Jako mi je drago \u0161to nam se vratio!\u00a0<\/p>\n<p>Mo\u017eete nas slu\u0161ati na YouTube i svim AUDIO platformama:<\/p>\n<p>YouTube: https:\/\/bit.ly\/33Yp8zk<br \/>Spotify: https:\/\/spoti.fi\/3j0HWlU<br \/>iTunes: https:\/\/apple.co\/2SUHiMj<br \/>RSS: https:\/\/bit.ly\/3lLPgnc<br \/>Google Podcasts: https:\/\/bit.ly\/377pPbv<\/p>\n<p>Autor i voditelj: Goran Jankuloski<br \/>Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Content is king! Content je sve! Na razvijenim tr\u017ei\u0161tima ni ne postoji i\u0161ta drugo osim contenta! Svi smo \u010duli ove re\u010denice, ali ja sam primetio da postoji jedan problem sa time: niko ne objasni \u0161ta je taj CONTENT?\u00a0Jer CONTENT mo\u017ee biti sve: PR \u010dlanak je CONTENT. Ovaj podkast je CONTENT. TV reklama je CONTENT. Pa&#8230;<\/p>","protected":false},"author":3,"featured_media":83293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-87529","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/87529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=87529"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/87529\/revisions"}],"predecessor-version":[{"id":87530,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/87529\/revisions\/87530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/83293"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=87529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=87529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=87529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}