{"id":86714,"date":"2023-08-19T11:00:00","date_gmt":"2023-08-19T09:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=86714"},"modified":"2023-08-19T12:22:28","modified_gmt":"2023-08-19T10:22:28","slug":"kako-se-pravi-globalna-kampanja-igor-bozovic-carlsberg-group-ziska-podkast-195","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/kako-se-pravi-globalna-kampanja-igor-bozovic-carlsberg-group-ziska-podkast-195\/","title":{"rendered":"Kako se pravi GLOBALNA KAMPANJA? \/ Igor Bo\u017eovi\u0107, Carlsberg Group \/ \u017dI\u0160KA podkast #195"},"content":{"rendered":"<p>Za ovu epizodu zapucao sam preko celog kontinenta. Spakovao sam mikrofone i dodatni telefon u ranac, obja\u0161njavao se sa \u0161vedskim carinicima, vukljao 15 kila na le\u0111ima kroz Kopenhagen i iskopao starog kolegu koji je nekada radio isto \u0161to i ja\u2026\u00a0<br \/>Igor Bo\u017eovi\u0107 i ja smo pre nekih 8 godina bili Digital Account Direktori u Executive Group. Od tada, ja sam osnovao agenciju u Srbiji, a Bo\u017ea je oti\u0161ao za Berlin. Ja sam po\u010deo podkast, a Bo\u017ea je pre\u0161ao u Kopenhagen u Carslberg Group. Ja \u010desto radim na lokalizaciji, a Bo\u017ea radi na globalnim kampanjama.<br \/>Ako vodite lokalni brend, sigurno vas zanima kako je raditi taj isti posao, samo sara\u0111ivati sa Madsom Mikelsenom. Ako radite u advertajzingu kod nas, sigurno vas zanima kako razmi\u0161ljaju oni ljudi koji nam \u0161alju \u201cToolkit\u201d prezentacije od 300 slajdova: za\u0161to se to tako radi, o \u010demu sve mora sa se misli kada se pravi kampanja za CEO SVET itd.\u00a0<\/p>\n<p>Mo\u017eete nas slu\u0161ati na YouTube i svim AUDIO platformama:<\/p>\n<p>YouTube: https:\/\/bit.ly\/33Yp8zk<br \/>Spotify: https:\/\/spoti.fi\/3j0HWlU<br \/>iTunes: https:\/\/apple.co\/2SUHiMj<br \/>RSS: https:\/\/bit.ly\/3lLPgnc<br \/>Google Podcasts: https:\/\/bit.ly\/377pPbv<\/p>\n<p>Autor i voditelj: Goran Jankuloski<br \/>Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Za ovu epizodu zapucao sam preko celog kontinenta. Spakovao sam mikrofone i dodatni telefon u ranac, obja\u0161njavao se sa \u0161vedskim carinicima, vukljao 15 kila na le\u0111ima kroz Kopenhagen i iskopao starog kolegu koji je nekada radio isto \u0161to i ja\u2026\u00a0Igor Bo\u017eovi\u0107 i ja smo pre nekih 8 godina bili Digital Account Direktori u Executive Group&#8230;.<\/p>","protected":false},"author":3,"featured_media":83293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-86714","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/86714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=86714"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/86714\/revisions"}],"predecessor-version":[{"id":86715,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/86714\/revisions\/86715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/83293"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=86714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=86714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=86714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}