Da li je advertising industriji potrebno ponovno promi\u0161ljanje? Nakon decenija funkcionisanja po istim principima, advertising industriju u kratkom vremenskom periodu zadesile su tektonske promene koje je doneo digital, razvoj tehnolo\u0161kih kompanija, pa sada i ve\u0161ta\u010dke inteligencije. Gde se trenutno nalazi i \u0161ta je to potrebno da svi zajedno promislimo kako bismo advertising industriju postavili na mesto koje joj pripada? U jednom strastvenom razgovoru, na ove teme nam je pri\u010dao Milo\u0161 Skoki\u0107, jedan od osniva\u010da agencije \u017di\u0161ka, momak koji se zaista lo\u017ei na advertising i svoju karijeru je posvetio kako bi unapredio celu industriju.<\/p>\n
Milo\u0161 Skoki\u0107, \u017di\u0161ka – https:\/\/www.linkedin.com\/in\/milosskokic\/ <\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– Kontekst teme razgovora
\n– Gde se nalazi advertising industrija
\n– Svaki biznis je odgovor na stanje na tr\u017ei\u0161tu i postoje\u0107e tenzije
\n– Employer branding za advertising industriju
\n– Demistifikacija advertajzing industrije i kreativnog rada
\n– Open Source kreativni procesi
\n– inflacija kurs-sadr\u017eaja?
\n– Ideja o ko-kreaciji
\n– Komunikacija svrhe
\n– Advertajzing aktivizam<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
1. Pokrovitelj podkasta:
\nMTS – https:\/\/mts.rs\/ <\/p>\n
2. Partneri podkasta:
\n– Projekat Srbija inovira – https:\/\/srbijainovira.rs\/
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\nNova mBanking aplikacija OTP banke:
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\nApp store – https:\/\/apps.apple.com\/app\/soge-m-bank\/id803935073?ls=1 <\/p>\n
– kompanija Mastercard – https:\/\/www.mastercard.rs\/sr-rs.html
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod 1000digitalk i o\u010dekuje vas 1.000 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
3. Prijatelj podkasta:
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige \u2018\u2019Vodi\u010d kroz digitalnu transformaciju\u2019\u2019 izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
Da li je advertising industriji potrebno ponovno promi\u0161ljanje? Nakon decenija funkcionisanja po istim principima, advertising industriju u kratkom vremenskom periodu zadesile su tektonske promene koje je doneo digital, razvoj tehnolo\u0161kih kompanija, pa sada i ve\u0161ta\u010dke inteligencije. Gde se trenutno nalazi i \u0161ta je to potrebno da svi zajedno promislimo kako bismo advertising industriju postavili na…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-86449","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/86449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=86449"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/86449\/revisions"}],"predecessor-version":[{"id":86450,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/86449\/revisions\/86450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=86449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=86449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=86449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}