{"id":83070,"date":"2023-06-24T10:00:00","date_gmt":"2023-06-24T08:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=83070"},"modified":"2023-06-24T10:25:08","modified_gmt":"2023-06-24T08:25:08","slug":"rebrendiranje-kada-je-vreme-da-promenis-brend-djordje-vuksanovic-a1-ziska-podkast-187","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/rebrendiranje-kada-je-vreme-da-promenis-brend-djordje-vuksanovic-a1-ziska-podkast-187\/","title":{"rendered":"REBRENDIRANjE: Kada je vreme da promeni\u0161 brend? \/ Djordje Vuksanovi\u0107, A1 \/ \u017dI\u0160KA podkast #187"},"content":{"rendered":"<p>Ne postoji bitnija stvar u marketingu od gra\u0111enja brenda. Kako je onda mogu\u0107e da je lista primera koju smo sklopili za ovu epizodu skoro neiscrpna: Vip u A1, Telenor u Yettel, Infostud u Inspira, Societe General i Vojvo\u0111anska Banka u OTP, O\u2019 Cake u Nutri O\u2019Cake, Facebook u Meta&#8230;i kada ve\u0107 krene\u0161 u sve to, kako najbolje to da uradi\u0161?<br \/>Pri\u010damo sa \u010dovekom koji je najzaslu\u017eniji za jedno od najve\u0107ih rebrendiranja na na\u0161oj listi, Vip u A1. \u0110or\u0111e Vuksanovi\u0107 je Senior Transformation Director u A1 i vodio je tim 2021. godine kada je kompanija promenila ime, logo, boje i jo\u0161 neke neo\u010dekivane stvari koje \u0107ete \u010duti u podkastu:<\/p>\n<p>00:00 &#8211; Uvod<br \/>02:15 &#8211; Za\u0161to rebrend?<br \/>06:00 &#8211; Rebrendiranje zbog akvizicije<br \/>08:15 &#8211; Rebrendiranje zbog nove vizije<br \/>17:00 &#8211; Rebrendiranje zbog krize<br \/>18:50 &#8211; Tvrdi pristup<br \/>31:05 &#8211; Meki pristup<br \/>37:35 &#8211; Kako meri\u0161 uspeh?<br \/>46:15 &#8211; Kako zna\u0161 da nisi uspeo?<br \/>49:05 &#8211; Koliko je te\u0161ko u odnosu na druge projekte?<\/p>\n<p>Mo\u017ee\u0161 nas slu\u0161ati na svim AUDIO platformama:<\/p>\n<p>Spotify: https:\/\/spoti.fi\/3j0HWlU<br \/>iTunes: https:\/\/apple.co\/2SUHiMj<br \/>RSS: https:\/\/bit.ly\/3lLPgnc<br \/>Google Podcasts: https:\/\/bit.ly\/377pPbv<br \/>YouTube: https:\/\/bit.ly\/33Yp8zk<\/p>\n<p>Autor i voditelj: Goran Jankuloski<br \/>Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Ne postoji bitnija stvar u marketingu od gra\u0111enja brenda. Kako je onda mogu\u0107e da je lista primera koju smo sklopili za ovu epizodu skoro neiscrpna: Vip u A1, Telenor u Yettel, Infostud u Inspira, Societe General i Vojvo\u0111anska Banka u OTP, O\u2019 Cake u Nutri O\u2019Cake, Facebook u Meta&#8230;i kada ve\u0107 krene\u0161 u sve to,&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-83070","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/83070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=83070"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/83070\/revisions"}],"predecessor-version":[{"id":83071,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/83070\/revisions\/83071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=83070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=83070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=83070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}