{"id":82805,"date":"2023-06-17T10:00:00","date_gmt":"2023-06-17T08:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=82805"},"modified":"2023-06-17T10:33:13","modified_gmt":"2023-06-17T08:33:13","slug":"sarp-vs-kotler-kako-zapravo-radi-sav-marketing-sasa-ciric-i-pedja-cirovic-ziska-podkast-186","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/sarp-vs-kotler-kako-zapravo-radi-sav-marketing-sasa-ciric-i-pedja-cirovic-ziska-podkast-186\/","title":{"rendered":"\u0160ARP vs KOTLER: Kako zapravo radi sav marketing? \/ Sa\u0161a \u0106iri\u0107 i Pe\u0111a \u0106irovi\u0107  \/ \u017dI\u0160KA podkast #186"},"content":{"rendered":"<p>Bajron \u0160arp i Filip Kotler su dva najve\u0107a autoriteta u oblasti marketinga. I imaju suprotne stavove o tome kako marketing zapravo radi. To bi bilo zabavno da je u pitanju samo akademska rasprava, ali nije. To je fundamentalno pitanje industrije advertajzinga u kojoj radi desetak hiljada ljudi i koja potro\u0161i barem oko 200 miliona EUR godi\u0161nje.\u00a0<br \/>\u0160ta rade svi ti ljudi, i ja sa njima? Da li je sav taj novac uludo potro\u0161en? Da bismo to odgonetnuli, pomo\u0107i\u0107e nam Sa\u0161a \u0106iri\u0107, Menad\u017eer Marketinga i razvoja u Neoplanti i Pe\u0111a \u0106irovi\u0107, Komercijalni direktor u GFK.<\/p>\n<p>00:00 &#8211; Uvod<br \/>08:13 &#8211; Kako radi segmentacija tr\u017ei\u0161ta?<br \/>14:00 &#8211; \u0160ta je VALS framevork<br \/>15:10 &#8211; \u0160ta je penetracija?<br \/>16:55 &#8211; Da li Sharp ima problem sa segmentacijom?<br \/>19:40 &#8211; \u0160ta je zakon duple opasnosti?<br \/>29:45 &#8211; \u0160ta je bolje: akvizirati novog ili zadr\u017eati postoje\u0107eg kupca?<br \/>40:30 &#8211; Zakon duple kupovine<br \/>42:10 &#8211; Primer brand lojalnosti u Srbiji<br \/>48:00 &#8211; Da li postoji lojalnost kupaca?<br \/>54:35 &#8211; Zakon duple kupovine primer<br \/>56:25 &#8211; Zakon prirodnog monopola<br \/>01:08:10 &#8211; \u0160ta je i kako se koristi &#8222;mentalna prisutnost brenda&#8220;?<br \/>01:15:30 &#8211; Na\u0161ka \u0161unka<br \/>01:21:40 &#8211; Primeri brend aseta<br \/>01:26:30 &#8211; Da li Sharp u stvari ka\u017ee da kreativa nije bitna?<\/p>\n<p>Mo\u017ee\u0161 nas slu\u0161ati na svim AUDIO platformama:<\/p>\n<p>Spotify: https:\/\/spoti.fi\/3j0HWlU<br \/>iTunes: https:\/\/apple.co\/2SUHiMj<br \/>RSS: https:\/\/bit.ly\/3lLPgnc<br \/>Google Podcasts: https:\/\/bit.ly\/377pPbv<br \/>YouTube: https:\/\/bit.ly\/33Yp8zk<\/p>\n<p>Autor i voditelj: Goran Jankuloski<br \/>Produkcija: www.ziska.rs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Bajron \u0160arp i Filip Kotler su dva najve\u0107a autoriteta u oblasti marketinga. I imaju suprotne stavove o tome kako marketing zapravo radi. To bi bilo zabavno da je u pitanju samo akademska rasprava, ali nije. To je fundamentalno pitanje industrije advertajzinga u kojoj radi desetak hiljada ljudi i koja potro\u0161i barem oko 200 miliona EUR&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-82805","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/82805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=82805"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/82805\/revisions"}],"predecessor-version":[{"id":82806,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/82805\/revisions\/82806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=82805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=82805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=82805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}