B2B marketing mo\u017ee biti veoma zanimljiv, kreativan i dinami\u010dan, pogotovo ukoliko ga predvodi harizmati\u010dna osoba poput sagovornika iz na\u0161e najnovije epizode Digitalk podkasta. Filip Matekovi\u0107, direktor marketinga u srpskom startup-u Hunch, ve\u0107 godinama vodi bitku na globalnom tr\u017ei\u0161tu sa titanima marketin\u0161ke industrije – i pobe\u0111uje. Kako to Filip vidi B2B marketing, koje trendove je uo\u010dio, koji su njegovi saveti za kolege, kako izazvati emocije u B2B marketingu, sve to plus jo\u0161 mnogo toga nam je u ovom razgovoru otkrio, ne kriju\u0107i svoje emocije sa kojima pristupa svom poslu.<\/p>\n
Filip Matekovi\u0107, Head of Marketing @ Hunch
\nhttps:\/\/www.linkedin.com\/in\/filipmatekovic\/<\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– Filipov background
\n– Hunch
\n– Sa kojim se to igra\u010dima \u2018\u2019borite\u2019\u2019 na globalnom tr\u017ei\u0161tu?
\n– Uloga marketinga u B2B-u
\n– Trendovi
\n– 5 hintova za marketare aka Quick Fix
\n– Building B2B Brand + Perfomance – Strategija
\n– Kako izazvati emociju u B2B marketingu
\n– Poruka za kraj<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
1. Pokrovitelj podkasta:
\nMTS – https:\/\/mts.rs\/ <\/p>\n
2. Partneri podkasta:
\n– OTP banka – https:\/\/www.otpbanka.rs\/
\nNova mBanking aplikacija OTP banke:
\nGoogle play – https:\/\/play.google.com\/store\/apps\/details?id=eu.newfrontier.iBanking.mobile.SOG.Retail&hl=en
\nApp store – https:\/\/apps.apple.com\/app\/soge-m-bank\/id803935073?ls=1 <\/p>\n
– kompanija Mastercard – https:\/\/www.mastercard.rs\/sr-rs.html
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod digitalk500 i o\u010dekuje vas 500 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
3. Prijatelj podkasta:
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige „Strategija plavog okeana\u2019\u2019 izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
B2B marketing mo\u017ee biti veoma zanimljiv, kreativan i dinami\u010dan, pogotovo ukoliko ga predvodi harizmati\u010dna osoba poput sagovornika iz na\u0161e najnovije epizode Digitalk podkasta. Filip Matekovi\u0107, direktor marketinga u srpskom startup-u Hunch, ve\u0107 godinama vodi bitku na globalnom tr\u017ei\u0161tu sa titanima marketin\u0161ke industrije – i pobe\u0111uje. Kako to Filip vidi B2B marketing, koje trendove je uo\u010dio,…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-82415","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/82415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=82415"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/82415\/revisions"}],"predecessor-version":[{"id":82416,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/82415\/revisions\/82416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=82415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=82415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=82415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}