{"id":74518,"date":"2023-04-08T10:00:00","date_gmt":"2023-04-08T08:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=74518"},"modified":"2023-04-08T10:28:31","modified_gmt":"2023-04-08T08:28:31","slug":"uvid-najvaznija-a-najcesce-pogresno-tumacena-rec-u-marketingu-dusan-simic-communis-ziska-podkast-177","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/uvid-najvaznija-a-najcesce-pogresno-tumacena-rec-u-marketingu-dusan-simic-communis-ziska-podkast-177\/","title":{"rendered":"UVID: Najva\u017enija, a naj\u010de\u0161\u0107e pogre\u0161no tuma\u010dena re\u010d u marketingu \/ Du\u0161an Simi\u0107, Communis \/ \u017dI\u0160KA podkast #177"},"content":{"rendered":"<p>Svaka dobra marketin\u0161ka kampanja je zasnovana na uvidima. Svaki proizvod je zasnovan na uvidu. Svaki kreativni rad je rad na uvidima.<\/p>\n<p>Za\u0161to onda ako pita\u0161 100 kreativaca \u0161ta je uvid dobije\u0161 100 razli\u010ditih odgovora?<\/p>\n<p>Hajde da to ispravimo!\u00a0<\/p>\n<p>U tome \u0107e mi pomo\u0107i Du\u0161an Simi\u0107, Strategic Planning Director u agenciji Communis.<\/p>\n<p>00:00 Uvod<\/p>\n<p>01:26 Kada si ti prvi put susreo re\u010d \u201cuvid\u201d?<br \/>02:28 \u0160ta je uvid uop\u0161te?<br \/>14:50 Da li je uvid subjektivna kategorija?<br \/>21:30 Da li uvid treba da bude \u201cnov\u201d?<br \/>30:50 Kako se uvidi nalaze?<\/p>\n<p>43:25 Odnos uvida i tenzije<br \/>55:30 Kako se koristi za kreiranje kreativnog rada?<br \/>01:08:40 Kori\u0161\u0107enje uvida za proizvode (ne u komunikacijama)<br \/>01:16:38 Odjava<\/p>\n<p>Epizodu pripremili i prezentovali: Du\u0161an Simi\u0107 i Goran Jankuloski<\/p>\n<p>Mo\u017ee\u0161 nas slu\u0161ati na svim AUDIO platformama:<\/p>\n<p>Spotify: <a href=\"https:\/\/spoti.fi\/3j0HWlU\">https:\/\/spoti.fi\/3j0HWlU<br \/><\/a>iTunes: <a href=\"https:\/\/apple.co\/2SUHiMj\">https:\/\/apple.co\/2SUHiMj<br \/><\/a>RSS: <a href=\"https:\/\/bit.ly\/3lLPgnc\">https:\/\/bit.ly\/3lLPgnc<br \/><\/a>Google Podcasts: <a href=\"https:\/\/bit.ly\/377pPbv\">https:\/\/bit.ly\/377pPbv<br \/><\/a>YouTube: <a href=\"https:\/\/bit.ly\/33Yp8zk\">https:\/\/bit.ly\/33Yp8zk<br \/><\/a><\/p>\n<p>Produkcija: <a href=\"http:\/\/www.ziska.rs\">www.ziska.rs<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Svaka dobra marketin\u0161ka kampanja je zasnovana na uvidima. Svaki proizvod je zasnovan na uvidu. Svaki kreativni rad je rad na uvidima. Za\u0161to onda ako pita\u0161 100 kreativaca \u0161ta je uvid dobije\u0161 100 razli\u010ditih odgovora? Hajde da to ispravimo!\u00a0 U tome \u0107e mi pomo\u0107i Du\u0161an Simi\u0107, Strategic Planning Director u agenciji Communis. 00:00 Uvod 01:26 Kada&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-74518","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/74518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=74518"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/74518\/revisions"}],"predecessor-version":[{"id":74519,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/74518\/revisions\/74519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=74518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=74518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=74518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}