{"id":74292,"date":"2023-04-01T10:00:00","date_gmt":"2023-04-01T08:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=74292"},"modified":"2023-04-01T10:24:21","modified_gmt":"2023-04-01T08:24:21","slug":"marketing-zargon-andreja-milkic-leo-burnett-ziska-podkast-176","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/marketing-zargon-andreja-milkic-leo-burnett-ziska-podkast-176\/","title":{"rendered":"MARKETING \u017dARGON \/ Andreja Milki\u0107, Leo Burnett \/ \u017dI\u0160KA podkast #176"},"content":{"rendered":"<p>Nas marketare \u010desto optu\u017euju da namerno izmi\u0161ljamo re\u010di kako bismo zvu\u010dali skuplje. Bila to istina ili ne, ne mo\u017eemo pobe\u0107i od \u010dinjenice da nam je profesija prepuna \u017eargona. Danas pri\u010damo o tome kako i za\u0161to do toga dolazi i prevodimo neke visokofilozofske marketing fraze na jezik obi\u010dnog \u010doveka!<\/p>\n<p><\/p>\n<p>00:00 Uvod<br \/>01:19 Za\u0161to nastaje \u017eargon?<\/p>\n<p>18:15 Buzzwords: Re\u010d koja postane u trendu te sezone<\/p>\n<p>28:15 Eufemizmi: kada nije ok da ne\u0161to ka\u017ee\u0161<\/p>\n<p>31:35 Pozajmljenice<br \/>48:30 Skra\u0107enice<br \/>58:30 \u010cak i kompanije imaju svoj \u017eargon<br \/>01:06:30 Odjava<\/p>\n<p>Epizodu pripremili i prezentovali: Andrea Milki\u0107 i Goran Jankuloski<\/p>\n<p>Mo\u017ee\u0161 me zapratiti na LinkedInu gde prikupljam info za epizode:<\/p>\n<p><a href=\"https:\/\/rs.linkedin.com\/in\/janql\">https:\/\/rs.linkedin.com\/in\/janql<\/a>\u00a0<\/p>\n<p>Mo\u017ee\u0161 nas slu\u0161ati na svim AUDIO platformama:<\/p>\n<p>Spotify: <a href=\"https:\/\/spoti.fi\/3j0HWlU\">https:\/\/spoti.fi\/3j0HWlU<\/a><\/p>\n<p>iTunes: <a href=\"https:\/\/apple.co\/2SUHiMj\">https:\/\/apple.co\/2SUHiMj<\/a><\/p>\n<p>RSS: <a href=\"https:\/\/bit.ly\/3lLPgnc\">https:\/\/bit.ly\/3lLPgnc<\/a><\/p>\n<p>Google Podcasts: <a href=\"https:\/\/bit.ly\/377pPbv\">https:\/\/bit.ly\/377pPbv<\/a><\/p>\n<p>YouTube: <a href=\"https:\/\/bit.ly\/33Yp8zk\">https:\/\/bit.ly\/33Yp8zk<br \/><\/a><\/p>\n<p>Produkcija: <a href=\"http:\/\/www.ziska.rs\">www.ziska.rs<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Nas marketare \u010desto optu\u017euju da namerno izmi\u0161ljamo re\u010di kako bismo zvu\u010dali skuplje. Bila to istina ili ne, ne mo\u017eemo pobe\u0107i od \u010dinjenice da nam je profesija prepuna \u017eargona. Danas pri\u010damo o tome kako i za\u0161to do toga dolazi i prevodimo neke visokofilozofske marketing fraze na jezik obi\u010dnog \u010doveka! 00:00 Uvod01:19 Za\u0161to nastaje \u017eargon? 18:15 Buzzwords:&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-74292","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/74292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=74292"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/74292\/revisions"}],"predecessor-version":[{"id":74293,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/74292\/revisions\/74293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=74292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=74292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=74292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}