{"id":69600,"date":"2023-03-18T10:00:00","date_gmt":"2023-03-18T09:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=69600"},"modified":"2023-03-18T12:24:26","modified_gmt":"2023-03-18T10:24:26","slug":"call-2-action-nenad-vukusic-ziska-podkast-174","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/call-2-action-nenad-vukusic-ziska-podkast-174\/","title":{"rendered":"Call 2 action \/ Nenad Vuku\u0161i\u0107 \/ \u017dI\u0160KA podkast #174"},"content":{"rendered":"<p>Danas analiziramo <strong>poziv na akciju, <\/strong>odnosno kako ga pre znate u industriji <strong>Call 2 Action. <\/strong>Ako ste se ikad bavili pisanjem u marketingu, odnosno kopirajtingom, ili ako ste makar guglali ijednu metodologiju (AIDA, FDA itd) onda znate da se dobar kopi zavr\u0161ava tako \u0161to potro\u0161a\u010dima objasni\u0161 \u0161ta treba da urade: kupite sad, pozovite u narednih pola sata, pretplatite se na newsletter, kliknite ovde.<\/p>\n<p>Sve su to primeri C2A. Doveo sam jednog od mojih kopi uzora, Nenada Vuku\u0161i\u0107a, da objasni za\u0161to postoji C2A, kako se pi\u0161e dobar poziv i kako izgleda kada se sa njim malo pretera!<\/p>\n<p><\/p>\n<p>00:00 Uvod<\/p>\n<p>03:20 Gde i kako po\u010dinje Call to Action?<br \/>07:50 Kako je Call to Action za\u017eivio na Internetu?<\/p>\n<p>12:20 Pri\u010daju o kopiraterima<\/p>\n<p>16:25 Kakve veze ima naslov sa CTA?<\/p>\n<p>19:00 Kako je internet postao prodajno mesto?<br \/>27:00 Kako funkcioni\u0161u A\/B testovi?<br \/>33:50 Kakvih sve CTA ima i \u010demu slu\u017ee?<\/p>\n<p>39:23 Kako napisati super poziv na akciju?<\/p>\n<p>01:01:30 Da li pravila treba da posoje u kreativnosti i u kopirajtingu?<br \/>01:10:40 Odjava<\/p>\n<p>Dana\u0161nju epizodu pripremili i prezentovali: Nenad Vuku\u0161i\u0107\u00a0 i Goran Jankuloski<\/p>\n<p>Gorana mo\u017ee\u0161 zapratiti na LinkedInu gde \u010desto prikuplja info za epizode:<\/p>\n<p><a href=\"https:\/\/rs.linkedin.com\/in\/janql\">https:\/\/rs.linkedin.com\/in\/janql<\/a>\u00a0<\/p>\n<p>\u017dI\u0160KA podkast mo\u017ee\u0161 pratiti i na:<\/p>\n<p>Google Podcasts: <a href=\"https:\/\/bit.ly\/377pPbv\">https:\/\/bit.ly\/377pPbv<\/a><\/p>\n<p>Spotify: <a href=\"https:\/\/spoti.fi\/3j0HWlU\">https:\/\/spoti.fi\/3j0HWlU<\/a><\/p>\n<p>iTunes: <a href=\"https:\/\/apple.co\/2SUHiMj\">https:\/\/apple.co\/2SUHiMj<\/a><\/p>\n<p>Deezer: <a href=\"https:\/\/bit.ly\/31p0kPx\">https:\/\/bit.ly\/31p0kPx<\/a><\/p>\n<p>RSS: <a href=\"https:\/\/bit.ly\/3lLPgnc\">https:\/\/bit.ly\/3lLPgnc<\/a><\/p>\n<p>Soundcloud: <a href=\"https:\/\/bit.ly\/379V7ie\">https:\/\/bit.ly\/379V7ie<\/a><\/p>\n<p>YouTube: <a href=\"https:\/\/bit.ly\/33Yp8zk\">https:\/\/bit.ly\/33Yp8zk<br \/><\/a><\/p>\n<p>Produkcija: <a href=\"http:\/\/www.ziska.rs\">www.ziska.rs<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Danas analiziramo poziv na akciju, odnosno kako ga pre znate u industriji Call 2 Action. Ako ste se ikad bavili pisanjem u marketingu, odnosno kopirajtingom, ili ako ste makar guglali ijednu metodologiju (AIDA, FDA itd) onda znate da se dobar kopi zavr\u0161ava tako \u0161to potro\u0161a\u010dima objasni\u0161 \u0161ta treba da urade: kupite sad, pozovite u narednih&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-69600","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/69600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=69600"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/69600\/revisions"}],"predecessor-version":[{"id":69601,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/69600\/revisions\/69601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=69600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=69600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=69600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}