{"id":692636,"date":"2026-05-13T18:00:00","date_gmt":"2026-05-13T16:00:00","guid":{"rendered":"https:\/\/podcast.rs\/ivan-stankovic-i-bukmarker-podkast-i-licni-brend-nije-pitanje-slave-nego-opstanka\/"},"modified":"2026-05-13T18:00:00","modified_gmt":"2026-05-13T16:00:00","slug":"ivan-stankovic-i-bukmarker-podkast-i-licni-brend-nije-pitanje-slave-nego-opstanka","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/ivan-stankovic-i-bukmarker-podkast-i-licni-brend-nije-pitanje-slave-nego-opstanka\/","title":{"rendered":"Ivan Stankovi\u0107 I Bukmarker podkast I Li\u010dni brend nije pitanje slave, nego opstanka"},"content":{"rendered":"<p>\u201eLi\u010dni brend nije pitanje slave, nego opstanka. Ako ve\u0107 morate da igrate ovu igru, igrajte na svoj na\u010din!\u201c Poru\u010duje na\u0161 slede\u0107i gost Ivan Stankovi\u0107, autor knjige \u201eLi\u010dni brend za po\u010detnike\u201c.<\/p>\n<p>Stankovi\u0107 je jedan od pionira moderne reklamne industrije na prostorima biv\u0161e Jugoslavije, sa vi\u0161e od \u010detiri decenije iskustva u vo\u0111enju brendova i strate\u0161ke komunikacije. Bio je i dugogodi\u0161nji profesor na Fakultetu dramskih umetnosti, a kao autor i voditelj emisije \u201e\u0160ta sam tebi i ko sam sebi\u201c, poznat je po razgovorima koji skidaju fasade i otkrivaju kako se li\u010dni identitet zaista gradi, vidi i tuma\u010di.<\/p>\n<p>U savremenom svetu koji vi\u0161e ne nagra\u0111uje one koji \u0107ute, ve\u0107 one koji imaju jasnu i prepoznatljivu pri\u010du, mnogi svoju nikada ne ispri\u010daju zato \u0161to ne znaju kako, a ne zato \u0161to nemaju \u0161ta da ka\u017eu. Ivan Stankovi\u0107 u ovom razgovoru, kao i u svojoj knjizi, otkriva najva\u017enije stvari u gra\u0111enju li\u010dnog brenda, kao i koji su to \u201esmrtni gresi\u201c, a koje \u201ezapovesti\u201c u li\u010dnom brendingu, govore\u0107i otvoreno i o svojim porazima i krizama u dugoj karijeri.<\/p>\n<p>Dobro do\u0161li u podkast \u201eBukmarker\u201c! \u010citajte, gledajte i ne zaboravite!<\/p>\n<p>Nova epizoda podkasta \u201eBukmarker\u201c \u010deka\u0107e vas premijerno svake srede od 20 sati na <a target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-link\" href=\"https:\/\/www.youtube.com\/playlist?list=PLeN4uqfC5kbcKXA1RCzzPySMoOoFPNj8o\"><strong>Laguninom YouTube kanalu<\/strong><\/a>. Podkast mo\u017eete slu\u0161ati i na platformama <a target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-link\" href=\"https:\/\/open.spotify.com\/show\/1KlwdGprYSFsSBQy4RDkTg\">Spotify<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-link\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/bukmarker-podkast\/id1859960819\">Apple Podcasts<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-link\" href=\"https:\/\/music.amazon.co.uk\/podcasts\/b949bf57-5014-4057-a5a5-b3da6a75a6dd\/bukmarker-podkast\">Amazon Music<\/a>&#8230;<\/p>\n<p>Knjiga: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/laguna.rs\/proizvodi\/knjige\/licni-brend-za-pocetnike\/\">https:\/\/laguna.rs\/proizvodi\/knjige\/licni-brend-za-pocetnike\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eLi\u010dni brend nije pitanje slave, nego opstanka. Ako ve\u0107 morate da igrate ovu igru, igrajte na svoj na\u010din!\u201c Poru\u010duje na\u0161 slede\u0107i gost Ivan Stankovi\u0107, autor knjige \u201eLi\u010dni brend za po\u010detnike\u201c. Stankovi\u0107 je jedan od pionira moderne reklamne industrije na prostorima biv\u0161e Jugoslavije, sa vi\u0161e od \u010detiri decenije iskustva u vo\u0111enju brendova i strate\u0161ke komunikacije. Bio&#8230;<\/p>","protected":false},"author":3,"featured_media":683419,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[699],"tags":[],"class_list":["post-692636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bukmarker-podkast"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/692636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=692636"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/692636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/683419"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=692636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=692636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=692636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}