{"id":690438,"date":"2026-05-10T18:00:29","date_gmt":"2026-05-10T16:00:29","guid":{"rendered":"https:\/\/podcast.rs\/ep-368-dragan-mocevic-ii-deo-porodicne-firme-pojacalo-podcast\/"},"modified":"2026-05-10T18:00:29","modified_gmt":"2026-05-10T16:00:29","slug":"ep-368-dragan-mocevic-ii-deo-porodicne-firme-pojacalo-podcast","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/ep-368-dragan-mocevic-ii-deo-porodicne-firme-pojacalo-podcast\/","title":{"rendered":"EP 368: Dragan Mo\u010devi\u0107 II deo, Porodi\u010dne firme &#8211; Poja\u010dalo podcast"},"content":{"rendered":"<p>Za\u0161to ve\u0107ina porodi\u010dnih firmi na Balkanu propadne pre tre\u0107e generacije?<\/p>\n<p>U drugom delu razgovora sa Draganom Mo\u010devi\u0107em, zaranjamo u poslednje dve decenije njegove karijere, od osnivanja i rasta Prime Communications agencije do su\u0161tinskih problema sa kojima se suo\u010dava PR industrija danas. Ipak, poseban fokus stavljamo na njegovu strast \u2013 porodi\u010dne kompanije. Za\u0161to Balkan nema preduzetni\u010dku tradiciju? \u0160ta se de\u0161ava kada osniva\u010d firme nema hrabrosti da napi\u0161e testament? Razgovarali smo o predbra\u010dnim ugovorima kao najve\u0107em tabuu, generacijskom jazu, propasti firmi zbog porodi\u010dnih sva\u0111a, ali i bolnoj istini o zadu\u017ebinarstvu nekad i baha\u0107enju modernih bogata\u0161a danas. Iskrena, direktna i brutalno realna epizoda za svakog ko razmi\u0161lja o budu\u0107nosti svog biznisa i svoje porodice.<\/p>\n<p>O \u010demu smo pri\u010dali:<br \/>\n&#8211; Kako se gradila PR scena<br \/>\n&#8211; Od PR-a do porodi\u010dnih firmi<br \/>\n&#8211; Nedostatak preduzetni\u010dke tradicije<br \/>\n&#8211; Balkanski paradoks<br \/>\n&#8211; Porodi\u010dne firme i uloga dr\u017eave<br \/>\n&#8211; Gre\u0161ke koje se ne ispravljaju na vreme<br \/>\n&#8211; Predbra\u010dni ugovori<br \/>\n&#8211; Testamenti i porodi\u010dni ustav<br \/>\n&#8211; Zadu\u017ebinarstvo nekad i sad<br \/>\n&#8211; Porodi\u010dne firme na filmu i u stvarnosti<\/p>\n<p>Realizaciju ove epizode podr\u017eali su na\u0161i prijatelji i sponzori:<br \/>\n&#8211; Epson Srbija &#8211; <a href=\"https:\/\/www.epson.rs\" rel=\"nofollow\">https:\/\/www.epson.rs<\/a><br \/>\n&#8211; Orion telekom &#8211; <a href=\"https:\/\/oriontelekom.rs\" rel=\"nofollow\">https:\/\/oriontelekom.rs<\/a><br \/>\n&#8211; Smilies &#8211; <a href=\"https:\/\/smilies.rs\" rel=\"nofollow\">https:\/\/smilies.rs<\/a><br \/>\nHvala na poverenju i podr\u0161ci!<\/p>\n<p>Podr\u017eite nas na BuyMeACoffee: <a href=\"https:\/\/bit.ly\/3uSBmoa\" rel=\"nofollow\">https:\/\/bit.ly\/3uSBmoa<\/a> <\/p>\n<p>Pro\u010ditajte transkript ove epizode: <a href=\"https:\/\/bit.ly\/434KAAl\" rel=\"nofollow\">https:\/\/bit.ly\/434KAAl<\/a><\/p>\n<p>Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu: <a href=\"http:\/\/bit.ly\/2LUKSBG\" rel=\"nofollow\">http:\/\/bit.ly\/2LUKSBG<\/a> <\/p>\n<p>Prijavite se na na\u0161 YouTube kanal: <a href=\"http:\/\/bit.ly\/2Rgnu7o\" rel=\"nofollow\">http:\/\/bit.ly\/2Rgnu7o<\/a> <\/p>\n<p>Pratite Poja\u010dalo na dru\u0161tvenim mre\u017eama:<br \/>\nFB: <a href=\"https:\/\/www.facebook.com\/PojacaloRS\/\" rel=\"nofollow\">https:\/\/www.facebook.com\/PojacaloRS\/<\/a><br \/>\nIG: <a href=\"https:\/\/www.instagram.com\/pojacalo.rs\/\" rel=\"nofollow\">https:\/\/www.instagram.com\/pojacalo.rs\/<\/a><br \/>\nX: <a href=\"https:\/\/x.com\/PojacaloRS\" rel=\"nofollow\">https:\/\/x.com\/PojacaloRS<\/a><br \/>\nLN: <a href=\"https:\/\/www.linkedin.com\/company\/pojacalo\" rel=\"nofollow\">https:\/\/www.linkedin.com\/company\/pojacalo<\/a><br \/>\nTikTok: <a href=\"https:\/\/www.tiktok.com\/@pojacalo.rs\" rel=\"nofollow\">https:\/\/www.tiktok.com\/@pojacalo.rs<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Za\u0161to ve\u0107ina porodi\u010dnih firmi na Balkanu propadne\u2026<\/p>","protected":false},"author":3,"featured_media":690440,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-690438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pojacalo"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/690438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=690438"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/690438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/690440"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=690438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=690438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=690438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}