\u0160ta Sa\u0161a Savi\u0107 zna o marketingu \u0161to malo ko drugi na svetu mo\u017ee da ispri\u010da?<\/p>\n
U specijalnoj epizodi snimljenoj na Adriatic Festu, Sa\u0161a Savi\u0107, jedan od najiskusnijih svetskih advertajzing stratega, vodi nas kroz tri decenije industrijskih promena, od dana kada je marketing imao dva TV kanala i nekoliko novina, do vremena digitalne eksplozije, dru\u0161tvenih mre\u017ea i savremene dominacije ve\u0161ta\u010dke inteligencije. U razgovoru sa Ivanom Mini\u0107em, Sa\u0161a otvara teme koje retko ko mo\u017ee da pove\u017ee iz li\u010dnog iskustva: put od Sarajeva preko \u010ce\u0161ke do New Yorka, istorijske kampanje kao \u0161to je Mastercard \u201ePriceless,\u201d globalni rad sa brendovima poput Coca-Cole, Microsofta i P&G-ja, kao i nevidljiva cena \u017eivota u avionu i vo\u0111enja timova \u0161irom sveta.
\nEpizoda se bavi i \u0161irim pitanjima: kako se menja radni\u010dka klasa u svetu tehnologije, za\u0161to se kreativnost danas druga\u010dije meri, kako se globalni sistemi prilago\u0111avaju krizama, za\u0161to su brendovi izgubili \u201enedodirljivost,\u201d i \u0161ta AI zapravo zna\u010di za budu\u0107nost marketinga i ljudskog rada.
\nSa\u0161in humor i direktnost daju razgovoru toplinu i lako\u0107u, dok istovremeno pru\u017ea jedan od najlucidnijih pregleda savremenog marketinga i promena koje ve\u0107 oblikuju na\u0161u svakodnevicu.<\/p>\n
Podr\u017eite nas na BuyMeACoffee: https:\/\/bit.ly\/3uSBmoa<\/a> <\/p>\n Pro\u010ditajte transkript ove epizode: https:\/\/bit.ly\/450vTzJ<\/a> <\/p>\n Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu: http:\/\/bit.ly\/2LUKSBG<\/a> <\/p>\n Prijavite se na na\u0161 YouTube kanal: http:\/\/bit.ly\/2Rgnu7o<\/a> <\/p>\n Pratite Poja\u010dalo na dru\u0161tvenim mre\u017eama: \u0160ta Sa\u0161a Savi\u0107 zna o marketingu \u0161to malo ko drugi\u2026<\/p>","protected":false},"author":3,"featured_media":641019,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-641018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pojacalo"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/641018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=641018"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/641018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/641019"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=641018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=641018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=641018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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