Koliko dobro poznajete korisnike va\u0161ih proizvoda\/usluga? Da li imate definisanu ciljnu grupu, te da li ste na osnovu podataka kreirali personu va\u0161eg idealnog korisnika? O zna\u010daju i procesu definisanja korisnika, na\u010dinima kako dolazite do profila va\u0161eg korisnika, te o svim fazama mapiranja korisni\u010dkog iskustva, razgovarali smo sa \u017deljkom Bo\u0161njakom, stru\u010dnjakom za korisni\u010dko iskustvo, marketing i prodaju, te suosniva\u010dem startup-a BiteBell.<\/p>\n
\u017deljko Bo\u0161njak, Co-Founder @ Bitebell – https:\/\/www.linkedin.com\/in\/zeljko-bosnjak\/ <\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– \u017deljkov profesionalni put
\n– Uvod u temu: definisanje korisnika i mapiranje korisni\u010dkog iskustva
\n– Na\u010dini kako se dolazi do profila korisnika i do njegovih navika
\n– Kreiranje persone koja predstavlja va\u0161u ciljnu grupu
\n– Mapiranje korisni\u010dkog iskustva
\n– Faza kupovine
\n– Live (Use, Convert, Bond) faza
\n– Advocate faza
\n– Implementacija
\n– Pro\u0161ireni zaklju\u010dak<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
1. Pokrovitelj podkasta:
\nMTS – https:\/\/mts.rs\/ <\/p>\n
2. Partneri podkasta:
\n– OTP banka – https:\/\/www.otpbanka.rs\/
\n– kompanija Mastercard – https:\/\/www.mastercard.rs\/sr-rs.html
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod digitalk500 i o\u010dekuje vas 500 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
3. Prijatelj podkasta:
\nIzdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige \u2018\u2019FOMO | Strah od propu\u0161tanja\u2019\u2019 izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
Koliko dobro poznajete korisnike va\u0161ih proizvoda\/usluga? Da li imate definisanu ciljnu grupu, te da li ste na osnovu podataka kreirali personu va\u0161eg idealnog korisnika? O zna\u010daju i procesu definisanja korisnika, na\u010dinima kako dolazite do profila va\u0161eg korisnika, te o svim fazama mapiranja korisni\u010dkog iskustva, razgovarali smo sa \u017deljkom Bo\u0161njakom, stru\u010dnjakom za korisni\u010dko iskustvo, marketing i…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-63298","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/63298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=63298"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/63298\/revisions"}],"predecessor-version":[{"id":63299,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/63298\/revisions\/63299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=63298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=63298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=63298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}