Sitne psiholo\u0161ke nijanse donose profit – Shotton otkriva koje pravilo gradi, a koje ru\u0161i brend.<\/p>\n
U drugoj epizodi specijalnog serijala snimljenog na Adriatic Festu u Pr\u017enom, Ivan razgovara sa Richardom Shottonom, jednim od vode\u0107ih svetskih stru\u010dnjaka za primenu bihejvioralne nauke u marketingu. Kroz konkretne primere, istra\u017eivanja i duhovitu razmenu, Richard otkriva kako male psiholo\u0161ke nijanse oblikuju odluke potro\u0161a\u010da i za\u0161to marketing \u010desto proma\u0161i cilj kada ignori\u0161e ljudsku prirodu.
\nRazgovara se o raskolu izme\u0111u akademije i industrije i na\u010dinima da se taj jaz premosti, o snazi konteksta, socijalnog dokaza i distinktivnosti u gra\u0111enju brenda, kao i o tome za\u0161to su najjednostavnije odluke ponekad najte\u017ee ljudima da donesu. Dotaknute su poznate heuristike, efekat izolacije, serial position efekat, IKEA efekat i brojni primeri iz realnog sveta – od Nespresso kapsula i Apple kutija do Monzo kartica i Hendrick\u2019s krastavaca.<\/p>\n
Podr\u017eite nas na BuyMeACoffee: https:\/\/bit.ly\/3uSBmoa<\/a> <\/p>\n Pro\u010ditajte transkript ove epizode: https:\/\/bit.ly\/4rzLe44<\/a> <\/p>\n Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu: http:\/\/bit.ly\/2LUKSBG<\/a> <\/p>\n Prijavite se na na\u0161 YouTube kanal: http:\/\/bit.ly\/2Rgnu7o<\/a> <\/p>\n Pratite Poja\u010dalo na dru\u0161tvenim mre\u017eama: Sitne psiholo\u0161ke nijanse donose profit – Shotton \u2026<\/p>","protected":false},"author":3,"featured_media":632927,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-632924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pojacalo"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/632924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=632924"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/632924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/632927"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=632924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=632924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=632924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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