{"id":61642,"date":"2022-12-10T10:00:00","date_gmt":"2022-12-10T09:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=61642"},"modified":"2022-12-10T12:21:10","modified_gmt":"2022-12-10T10:21:10","slug":"kako-se-prave-zivi-brendovi-chris-farmer-ziska-podkast-159","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/kako-se-prave-zivi-brendovi-chris-farmer-ziska-podkast-159\/","title":{"rendered":"Kako se prave \u017eivi BRENDOVI? \/ Chris Farmer \/ \u017dI\u0160KA podkast #159"},"content":{"rendered":"<p>Chris Farmer, je kolega marketar, ta\u010dnije brend konsultant. Ali tako\u0111e je pisac! Mo\u017eda zna\u0161 za njega po njegovoj poznatoj knjizi Grumpy in Belgrade koja je njegovo li\u010dno i iskreno iskustvo srpske poslovne kulture!<\/p>\n<p>Chris je napisao novu knjigu, Living Brands. Living Brands se fokusira na ono \u0161to je njegova poslovna ekspertiza: kako se prave uspe\u0161ni brendovi? Pa ono\u2026 time nam se bavi podkast, pa smo ga namolili da do\u0111e!<\/p>\n<p>00:00 Intro<br \/>01:20 Why\u2019d you write this book?<br \/>03:05 What is a brand and what is branding?<br \/>38:00 What are the most common misconceptions in branding?<br \/>54:45 Are marketeers good businesspeople?<br \/>01:05 Outro<\/p>\n<p>Epizodu pripremili i prezentovali: Chris Farmer i Goran Jankuloski<\/p>\n<p>Gorana mo\u017ee\u0161 zapratiti na LinkedInu gde \u010desto prikuplja info za epizode:<br \/><a href=\"https:\/\/rs.linkedin.com\/in\/janql\">https:\/\/rs.linkedin.com\/in\/janql<\/a>\u00a0<\/p>\n<p>Mo\u017ee\u0161 nas slu\u0161ati na svim AUDIO platformama:<\/p>\n<p>Spotify: <a href=\"https:\/\/spoti.fi\/3j0HWlU\">https:\/\/spoti.fi\/3j0HWlU<br \/><\/a>iTunes: <a href=\"https:\/\/apple.co\/2SUHiMj\">https:\/\/apple.co\/2SUHiMj<br \/><\/a>RSS: <a href=\"https:\/\/bit.ly\/3lLPgnc\">https:\/\/bit.ly\/3lLPgnc<br \/><\/a>Google Podcasts: <a href=\"https:\/\/bit.ly\/377pPbv\">https:\/\/bit.ly\/377pPbv<br \/><\/a>YouTube: <a href=\"https:\/\/bit.ly\/33Yp8zk\">https:\/\/bit.ly\/33Yp8zk<br \/><\/a><\/p>\n<p><\/p>\n<p>Produkcija: <a href=\"http:\/\/www.ziska.rs\">www.ziska.rs<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Chris Farmer, je kolega marketar, ta\u010dnije brend konsultant. Ali tako\u0111e je pisac! Mo\u017eda zna\u0161 za njega po njegovoj poznatoj knjizi Grumpy in Belgrade koja je njegovo li\u010dno i iskreno iskustvo srpske poslovne kulture! Chris je napisao novu knjigu, Living Brands. Living Brands se fokusira na ono \u0161to je njegova poslovna ekspertiza: kako se prave uspe\u0161ni&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-61642","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/61642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=61642"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/61642\/revisions"}],"predecessor-version":[{"id":61643,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/61642\/revisions\/61643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=61642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=61642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=61642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}