{"id":56871,"date":"2022-08-06T10:15:00","date_gmt":"2022-08-06T08:15:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=56871"},"modified":"2022-08-06T12:01:17","modified_gmt":"2022-08-06T10:01:17","slug":"woke-reklame-marko-marjanovic-ovation-bbdo-ziska-podkast-141","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/woke-reklame-marko-marjanovic-ovation-bbdo-ziska-podkast-141\/","title":{"rendered":"WOKE reklame \/ Marko Marjanovi\u0107, Ovation BBDO \/ \u017dI\u0160KA podkast #141"},"content":{"rendered":"<p>Na zapadu, WOKE pokret je jedno od par \u017eari\u0161ta kulturnog rata. Woke je \u0161irok izraz za nekoga ko je \u201cuvideo istinu koju od njega sakriva sistem\u201d, ali se naj\u010de\u0161\u0107e koristi u vezi sa dru\u0161tveno liberalnim politikama, #BlackLivesMatter pokretom, LGBTQI pravima, rodnim ulogama itd. Reklamna industrija je oberu\u010dke prihvatila ovaj trend, tako da na zapadu skoro pa nema velike korporacije koja nije izbacila neki woke spot prethodnih godina.<\/p>\n<p>U na\u0161em dru\u0161tvu pak o ovim temama tek kre\u0107emo da razgovaramo. Kada \u0107emo zaista po\u010deti i kako \u0107e se brendovi uklju\u010diti pri\u010damo sa Markom, kreativnim direktorom u Ovation BBDO. Mo\u017eda ste primetili reklamu za Refluxan gde sin priznaje roditeljima da je gej &#8211; dovoljno WOKE?<\/p>\n<p><\/p>\n<p>Galenika Refluxan: <a href=\"https:\/\/youtu.be\/0AEgKjMhk1U\">https:\/\/youtu.be\/0AEgKjMhk1U<\/a>\u00a0<\/p>\n<p>Converse Re\u010dnik Nove Stvarnosti: <a href=\"https:\/\/vimeo.com\/661419506\">https:\/\/vimeo.com\/661419506<\/a>\u00a0<\/p>\n<p>Nike &amp; Kappernick: <a href=\"https:\/\/youtu.be\/lomlpJREDzw\">https:\/\/youtu.be\/lomlpJREDzw<\/a>\u00a0<\/p>\n<p>Gillette on Toxic Masulinity: <a href=\"https:\/\/youtu.be\/UYaY2Kb_PKI\">https:\/\/youtu.be\/UYaY2Kb_PKI<\/a>\u00a0<\/p>\n<p>P&amp;G The Talk: <a href=\"https:\/\/youtu.be\/XPl3hZqFaLM\">https:\/\/youtu.be\/XPl3hZqFaLM<\/a>\u00a0<\/p>\n<p>P&amp;G The look: <a href=\"https:\/\/youtu.be\/aC7lbdD1hq0\">https:\/\/youtu.be\/aC7lbdD1hq0<\/a>\u00a0<\/p>\n<p>P&amp;G The name: <a href=\"https:\/\/youtu.be\/fN7cpMC1414\">https:\/\/youtu.be\/fN7cpMC1414<\/a>\u00a0<\/p>\n<p>P&amp;G Widen The Screen: <a href=\"https:\/\/youtu.be\/PUHop5i8-f4\">https:\/\/youtu.be\/PUHop5i8-f4<\/a>\u00a0<\/p>\n<p>Dana\u0161nju epizodu pripremili i prezentovali: Marko Marjanovi\u0107 i Goran Jankuloski<\/p>\n<p><\/p>\n<p>Predlo\u017ei nam temu, postavi pitanje ili samo napi\u0161i \u0161ta misli\u0161:\u00a0<\/p>\n<p><a href=\"mailto:podkast@ziska.rs\">podkast@ziska.rs<\/a>\u00a0<\/p>\n<p><\/p>\n<p>Gorana mo\u017ee\u0161 zapratiti na LinkedInu gde \u010desto prikuplja info za epizode:<\/p>\n<p><a href=\"https:\/\/rs.linkedin.com\/in\/janql\">https:\/\/rs.linkedin.com\/in\/janql<\/a>\u00a0<\/p>\n<p><\/p>\n<p>\u017dI\u0160KA podkast mo\u017ee\u0161 pratiti i na:<\/p>\n<p><\/p>\n<p>Google Podcasts: <a href=\"https:\/\/bit.ly\/377pPbv\">https:\/\/bit.ly\/377pPbv<br \/><\/a><\/p>\n<p>Spotify: <a href=\"https:\/\/spoti.fi\/3j0HWlU\">https:\/\/spoti.fi\/3j0HWlU<br \/><\/a><\/p>\n<p>iTunes: <a href=\"https:\/\/apple.co\/2SUHiMj\">https:\/\/apple.co\/2SUHiMj<br \/><\/a><\/p>\n<p>RSS: <a href=\"https:\/\/bit.ly\/3lLPgnc\">https:\/\/bit.ly\/3lLPgnc<br \/><\/a><\/p>\n<p>YouTube: <a href=\"https:\/\/bit.ly\/33Yp8zk\">https:\/\/bit.ly\/33Yp8zk<br \/><\/a><\/p>\n<p>Produkcija: <a href=\"http:\/\/www.ziska.rs\">www.ziska.rs<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Na zapadu, WOKE pokret je jedno od par \u017eari\u0161ta kulturnog rata. Woke je \u0161irok izraz za nekoga ko je \u201cuvideo istinu koju od njega sakriva sistem\u201d, ali se naj\u010de\u0161\u0107e koristi u vezi sa dru\u0161tveno liberalnim politikama, #BlackLivesMatter pokretom, LGBTQI pravima, rodnim ulogama itd. Reklamna industrija je oberu\u010dke prihvatila ovaj trend, tako da na zapadu skoro&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-56871","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/56871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=56871"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/56871\/revisions"}],"predecessor-version":[{"id":56872,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/56871\/revisions\/56872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=56871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=56871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=56871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}