Globalizacija medija otvorila je put \u0161tampanim, telvizijskim i online modnim reklamama da koriste slike \u017eena i mu\u0161karaca za prodaju raznih proizvoda celom svetu. Mediji i dru\u0161tvene mre\u017ee nas neprestano bombarduju zapadnja\u010dkim idealima \u201elepih ljudi\u201c ili \u201esavr\u0161enog tela\u201c \u2013 a mnoga istra\u017eivanja pokazala su da upravo ovakvi prikazi uti\u010du na to da se naj\u010de\u0161\u0107e \u017eene, ali i mu\u0161karci, ose\u0107aju lo\u0161e prema svojoj telesnoj slici, \u0161to neretko dovodi do depresije, anskioznosti ili raznih poreme\u0107aja u ishrani.<\/p>\n
U ovoj epizodi \u0107emo kriti\u010dki sagledati prikaz te \u201eidealizovane\u201c slike tela, kao i preispitati izgled reklama doma\u0107ih brendova.<\/p>\n
I sad se mo\u017eda pitate – pa kakve veze to ima sa odr\u017eivo\u0161\u0107u?<\/p>\n
Ako pratite na\u0161 podcast, IG i sve \u0161to smo do sada radile, onda znate da u kontekstu kopovine mode mi promovi\u0161emo lokalne modne proizvo\u0111a\u010de, koji su svakako odr\u017eiviji izbor u odnosu na globalne brendove. Ankete ra\u0111ene na na\u0161im prostorima dale su nam uvid u to da NAJMANJI procenat ispitanika u Srbiji ka\u017ee da kupuju kod doma\u0107ih brendova i dizajnera, a mi \u0107emo poku\u0161ati da vidimo da li je upravo prikaz mode po ugledu na reklame inostranih brendova \u2013 jedan od uzroka ovog fenomena.<\/p>\n
\u2728Go\u0161\u0107e: Globalizacija medija otvorila je put \u0161tampanim, telvizijskim i online modnim reklamama da koriste slike \u017eena i mu\u0161karaca za prodaju raznih proizvoda celom svetu. Mediji i dru\u0161tvene mre\u017ee nas neprestano bombarduju zapadnja\u010dkim idealima \u201elepih ljudi\u201c ili \u201esavr\u0161enog tela\u201c \u2013 a mnoga istra\u017eivanja pokazala su da upravo ovakvi prikazi uti\u010du na to da se naj\u010de\u0161\u0107e \u017eene, ali…<\/p>","protected":false},"author":3,"featured_media":55847,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[443],"tags":[],"class_list":["post-55866","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-fashion-fm","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/55866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=55866"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/55866\/revisions"}],"predecessor-version":[{"id":55867,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/55866\/revisions\/55867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/55847"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=55866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=55866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=55866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2733\ufe0fMaja \u0160evar Vuka\u0161inovi\u0107, psiholo\u0161kinja
\n\u2733\ufe0fKata Ivaki\u0107, producentkinja, dizajnerka i aktivistkinja
\n\u2733\ufe0fNevena Ivanovi\u0107, modna dizajnerka, osniva\u010dica brenda N<\/a>EO<\/p>","protected":false},"excerpt":{"rendered":"