Navikli ste da uglavnom tra\u017eimo \u0161ta ne valja u advertajzingu,\u00a0
ali dobri slogani su jedna od onih stvari koja ostaje sa nama decenijama.\u00a0<\/p>\n
U ovoj epizodi \u0107emo gledati \u0161ta jeste ili nije dobar slogan.\u00a0
Dobi\u0107ete konkretne savete stru\u010dnjaka kako da i vi napravite slogan koji \u0107e da \u017eivi besplatno u glavama va\u0161ih novih fanova.\u00a0<\/p>\n
Dana\u0161nju epizodu pripremili i prezentovali: Neboj\u0161a Krivoku\u0107a i Goran Jankuloski<\/p>\n
00:00 – Uvod\u00a0
4:10 – Definicija \u00a0
8:58 – Kako se pravi slogan?
12:50 – Ko pravi slogan?
22:52 – \u0160ta \u010dini dobar slogan?
25:45 \u2013 Neka bude ta\u010dno: \u201eutemeljen u istini\u201c
37:14 \u2013 U skladu sa funkcijom
42:23 \u2013 \u0160ta je uop\u0161te pozicija brenda?
48:28 \u2013 Neka bude kratko i slatko
51:50 \u2013 Kolokvijalno
56:00 \u2013 Igre re\u010dima
1:04:27 \u2013 Ili direktno ili intrigantno
1:07:00 \u2013 Najve\u0107e kontraverze
1:11:22 \u2013 Crna lista slogana<\/p>\n
Predlo\u017ei nam temu, postavi pitanje ili samo napi\u0161i \u0161ta misli\u0161:\u00a0
podkast@ziska.rs\u00a0<\/p>\n
Gorana mo\u017ee\u0161 zapratiti na LinkedInu gde \u010desto prikuplja info za epizode:
https:\/\/rs.linkedin.com\/in\/janql\u00a0<\/p>\n
\u017dI\u0160KA podkast mo\u017ee\u0161 pratiti i na:<\/p>\n
Google Podcasts: https:\/\/bit.ly\/377pPbv
Spotify: https:\/\/spoti.fi\/3j0HWlU
iTunes: https:\/\/apple.co\/2SUHiMj
Deezer: https:\/\/bit.ly\/31p0kPx
RSS: https:\/\/bit.ly\/3lLPgnc
Soundcloud: https:\/\/bit.ly\/379V7ie
YouTube: https:\/\/bit.ly\/33Yp8zk<\/p>\n
Produkcija: www.ziska.rs<\/p>","protected":false},"excerpt":{"rendered":"
Navikli ste da uglavnom tra\u017eimo \u0161ta ne valja u advertajzingu,\u00a0ali dobri slogani su jedna od onih stvari koja ostaje sa nama decenijama.\u00a0 U ovoj epizodi \u0107emo gledati \u0161ta jeste ili nije dobar slogan.\u00a0Dobi\u0107ete konkretne savete stru\u010dnjaka kako da i vi napravite slogan koji \u0107e da \u017eivi besplatno u glavama va\u0161ih novih fanova.\u00a0 Dana\u0161nju epizodu pripremili…<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-55782","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/55782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=55782"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/55782\/revisions"}],"predecessor-version":[{"id":55783,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/55782\/revisions\/55783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=55782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=55782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=55782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}