{"id":521584,"date":"2025-10-22T04:00:00","date_gmt":"2025-10-22T02:00:00","guid":{"rendered":"https:\/\/podcast.rs\/48-reci-cu-ti-nesto-kontravezno\/"},"modified":"2025-10-22T04:00:00","modified_gmt":"2025-10-22T02:00:00","slug":"48-reci-cu-ti-nesto-kontravezno","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/48-reci-cu-ti-nesto-kontravezno\/","title":{"rendered":"48 Re\u0107i \u0107u ti ne\u0161to kontravezno"},"content":{"rendered":"<p>Nekad davno, dok su reklame jo\u0161 visile na bilbordima, a ne u na\u0161im telefonima, Benetton je \u0161okirao svijet svojim kampanjama. Krvava odje\u0107a, poljupci sve\u0107enika i \u010dasne, dje\u010dja lica obojena rasom i simbolikom dobra i zla. Sve to u ime \u201cporuke\u201d i prodaje. I tada, kao i danas, granica izme\u0111u hrabro i manipulativno bila je tanka. Danas te iste igre emocijama preselile su se na dru\u0161tvene mre\u017ee, gdje algoritam nagra\u0111uje bijes, podjele i reakcije. I dok velike kompanije imaju timove koji upravljaju krizama, mali biznisi \u010desto plate najve\u0107u cijenu poku\u0161avaju\u0107i \u201coti\u0107i viralno\u201d.<\/p>\n<p>U ovoj epizodi pri\u010dam o mra\u010dnoj strani marketin\u0161kih strategija koje igraju na kartu emocionalnih reakcija, o \u201crage bait\u201d marketingu koji se krije iza mnogih viralnih objava, i o tome za\u0161to \u201cnema lo\u0161eg publiciteta\u201d nije uvijek istina. Govorim o eti\u010dkim aspektima koji \u010dine razliku izme\u0111u brenda koji gori brzo i onog koji gradi dugoro\u010dni uspjeh.\u00a0<\/p>\n<p>Ako te zanima kako prepoznati gdje prestaje autenti\u010dnost, a po\u010dinje manipulacija, poslu\u0161aj ovu epizodu prije nego odlu\u010di\u0161 da \u201czakuha\u0161 frku\u201d u svojoj ni\u0161i.<\/p>\n<p><strong>IG kreator kojeg spominjem:<\/strong><\/p>\n<ul>\n<li>\n<p>Eugene Healey: <u>Instagraminstagram.com\/eugbrandstrat<\/u><\/p>\n<\/li>\n<li>\n<p>objava o Sabrini Carpenter <u>Instagraminstagram.com\/p\/DLDxJOmofwH<\/u><\/p>\n<\/li>\n<\/ul>\n<p><strong>Teme obra\u0111ene u epizodi:<\/strong><\/p>\n<ul>\n<li>\u201cNema lo\u0161eg publiciteta\u201d je fraza koja mo\u017ee postati najopasniji marketin\u0161ki savjet za male biznise<\/li>\n<li>Algoritmi dru\u0161tvenih mre\u017ea oblikuju publiku kroz bijes, dramu i polarizaciju<\/li>\n<li>Benettonove kampanje kao primjer granice izme\u0111u etike, manipulacije i provokacije<\/li>\n<li>Emocionalne reakcije publike kao oru\u017eje koje mo\u017ee izgraditi ili uni\u0161titi brend<\/li>\n<li>Dugoro\u010dni uspjeh dolazi iz povjerenja i autenti\u010dnosti, a ne iz viralnosti<\/li>\n<\/ul>\n<p><strong>Pove\u017eimo se na ostalim kanalima:\u00a0<\/strong><\/p>\n<ul>\n<li>Contenta membership:<a href=\"https:\/\/contenta.hr\/contenta-membership\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/contenta.hr\/contenta-membership\/\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/li>\n<li>Website:<a href=\"http:\/\/www.contenta.hr\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060 <a href=\"http:\/\/www.contenta.hr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\" rel=\"nofollow\">http:\/\/www.contenta.hr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Besplatni resursi:<a href=\"https:\/\/contenta.hr\/besplatni-resursi\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/besplatni-resursi\/\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\" rel=\"nofollow\">https:\/\/contenta.hr\/besplatni-resursi\/\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Savjetovanje:<a href=\"https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\" rel=\"nofollow\">https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Programi:<a href=\"https:\/\/contenta.hr\/svi-contenta-tecaji\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/svi-contenta-tecaji\/\" rel=\"nofollow\">https:\/\/contenta.hr\/svi-contenta-tecaji\/<\/a><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Nekad davno, dok su reklame jo\u0161 visile na bilbordima, a ne u na\u0161im telefonima, Benetton je \u0161okirao svijet svojim kampanjama. Krvava odje\u0107a, poljupci sve\u0107enika i \u010dasne, dje\u010dja lica obojena rasom i simbolikom dobra i zla. Sve to u ime \u201cporuke\u201d i prodaje. I tada, kao i danas, granica izme\u0111u hrabro i manipulativno bila je tanka&#8230;.<\/p>","protected":false},"author":3,"featured_media":79082,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[],"class_list":["post-521584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenta-biznis-price"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/521584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=521584"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/521584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/79082"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=521584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=521584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=521584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}