{"id":44943,"date":"2021-10-09T10:56:31","date_gmt":"2021-10-09T08:56:31","guid":{"rendered":"https:\/\/podcast.rs\/?p=44943"},"modified":"2021-10-09T11:41:03","modified_gmt":"2021-10-09T09:41:03","slug":"da-li-je-marketing-manipulacija-goran-i-milja-ziska-podkast-95","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/da-li-je-marketing-manipulacija-goran-i-milja-ziska-podkast-95\/","title":{"rendered":"Da li je marketing manipulacija? \/ Goran i Milja \/ \u017dI\u0160KA podkast #95"},"content":{"rendered":"<p>Bill Hicks je svojevremeno po\u017eeleo svakoj osobi koja radi u marketingu da umre bolnom smr\u0107u. Mi mo\u017eemo da gotivimo dobru komediju i svoj posao, ali istina je da egzistiramo u \u010dudnom limbu. Sa jedne strane, niko ne veruje da na\u0161e reklame imaju ikakav uticaj na njihove navike u kupovini. Sa druge strane levi\u010darski teoreti\u010dari nas optu\u017euju da smo kreirali konzumeristi\u010dko dru\u0161tvo koje ve\u0161ta\u010dki proizvodi potrebe kao skrivene kapitalisti\u010dke bukagije modernog ropstva.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Ko je u pravu?<\/p>\n<p>00:00 Uvod i definicije<br \/>13:30 Gde prestaje marketing i po\u010dinje kapitalizam?<br \/>15:40 Istorija: kako je marketing sam sebi kreirao problem<br \/>28:03 Edward Bernaise, otac PRa\u00a0<br \/>41:15 Prodavanje kula i konzumerizam\u00a0<br \/>52:48 Kreiranje nerealnih o\u010dekivanja<br \/>1:06:10 Kreiranje ose\u0107anja nedovoljnosti<br \/>1:16:20 Zahvalnica vama koji ste doprineli podkastu<\/p>\n<p>\u017dI\u0160KA podkast mo\u017ee\u0161 pratiti i na:<\/p>\n<p>\u00a0<\/p>\n<p>Google Podcasts: <a href=\"https:\/\/bit.ly\/377pPbv\">https:\/\/bit.ly\/377pPbv<\/a><\/p>\n<p>Spotify: <a href=\"https:\/\/spoti.fi\/3j0HWlU\">https:\/\/spoti.fi\/3j0HWlU<\/a><\/p>\n<p>iTunes: <a href=\"https:\/\/apple.co\/2SUHiMj\">https:\/\/apple.co\/2SUHiMj<\/a><\/p>\n<p>Deezer: <a href=\"https:\/\/bit.ly\/31p0kPx\">https:\/\/bit.ly\/31p0kPx<\/a><\/p>\n<p>RSS: <a href=\"https:\/\/bit.ly\/3lLPgnc\">https:\/\/bit.ly\/3lLPgnc<\/a><\/p>\n<p>Soundcloud: <a href=\"https:\/\/bit.ly\/379V7ie\">https:\/\/bit.ly\/379V7ie<\/a><\/p>\n<p>YouTube: <a href=\"https:\/\/bit.ly\/33Yp8zk\">https:\/\/bit.ly\/33Yp8zk<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Produkcija: <a href=\"http:\/\/www.ziska.rs\">www.ziska.rs<\/a>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Bill Hicks je svojevremeno po\u017eeleo svakoj osobi koja radi u marketingu da umre bolnom smr\u0107u. Mi mo\u017eemo da gotivimo dobru komediju i svoj posao, ali istina je da egzistiramo u \u010dudnom limbu. Sa jedne strane, niko ne veruje da na\u0161e reklame imaju ikakav uticaj na njihove navike u kupovini. Sa druge strane levi\u010darski teoreti\u010dari nas&#8230;<\/p>","protected":false},"author":3,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-44943","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/44943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=44943"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/44943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=44943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=44943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=44943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}