{"id":388088,"date":"2025-07-18T04:00:00","date_gmt":"2025-07-18T02:00:00","guid":{"rendered":"https:\/\/podcast.rs\/45-imaju-li-spore-poduzetnice-vremena-i-potrebe-za-brandom-i-brandiranjem-danijela-secic-doars\/"},"modified":"2025-07-18T04:00:00","modified_gmt":"2025-07-18T02:00:00","slug":"45-imaju-li-spore-poduzetnice-vremena-i-potrebe-za-brandom-i-brandiranjem-danijela-secic-doars","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/45-imaju-li-spore-poduzetnice-vremena-i-potrebe-za-brandom-i-brandiranjem-danijela-secic-doars\/","title":{"rendered":"45 Imaju li spore poduzetnice vremena i potrebe za brandom i brandiranjem? | Danijela \u0160e\u010di\u0107 DOARS"},"content":{"rendered":"<p>Ve\u0107 pri prvom razgovoru s Danijelom, odmah sam imala osje\u0107aj da s njom ni\u0161ta nije uobi\u010dajeno. Tu nema klasi\u010dne pri\u010de o brendu kao logotipu, bojama i fontovima. Kod nje sve kre\u0107e od osnova: tko si, \u0161to ti je va\u017eno i kako \u017eeli\u0161 da se drugi osje\u0107aju kada do\u0111u u tvoj mali biznis svijet. I zato sam ba\u0161 nju pozvala u moj ljetni <strong>serijal o sporom poduzetni\u0161tvu<\/strong>. Znala sam da \u0107emo otvoriti temu o kojoj se ina\u010de jako malo govori: imaju li spore poduzetnice vremena i snage da se bave <strong>brandingom<\/strong>? I \u0161to taj branding uop\u0107e zna\u010di kada ne igra\u0161 po pravilima velikih.<\/p>\n<p>Danijela je multidisciplinirana kreativka koja vjeruje u uro\u0111enu kreativnost svakog \u010dovjeka. Ve\u0107inu poslovne karijere je provela u sportu i radu s djecom, a zadnjih 9 godina se prona\u0161la u dizajnu i brand strategiji. \u017donglira izme\u0111u uloge majke, supruge, poslovne \u017eene i svih onih obi\u010dnosti i normaliteta svakodnevnog \u017eivota.<\/p>\n<p>U razgovoru smo se dotakle svega: kreativne pauze i vra\u0107anje sebi, <strong>autenti\u010dnosti<\/strong> i ostati vjerna sebi dok gradi\u0161 ne\u0161to \u0161to polako, ali smisleno raste. Kroz svoj brend <strong>DOARS,<\/strong> Danijela pri\u010da druga\u010diju pri\u010du u kojoj \u0107e\u0161\u00a0 prona\u0107i mnogo vi\u0161e od \u201csavjeta za biznis\u201d.\u00a0<\/p>\n<p>Sigurna sam da pojam branding povezuje\u0161 s jakim kompanijama i ogla\u0161avanjem, ali ne brini, tvoj brend mo\u017ee polako, tiho i vlastitim ritmom napredovati. I to je sasvim dovoljno.<\/p>\n<p><strong>Teme obra\u0111ene u epizodi:<\/strong><\/p>\n<ul>\n<li>\u0160to zna\u010di graditi brend kad ne \u017eeli\u0161 igrati po pravilima brzog rasta i velikih brojki<\/li>\n<li>Mo\u017ee li brending biti prostor za povezivanje, a ne jo\u0161 jedan oblik pritiska<\/li>\n<li>\u0160to napraviti kad shvati\u0161 da tvoj sadr\u017eaj ne odra\u017eava ono tko stvarno jesi<\/li>\n<li>Kako male poduzetnice mogu koristiti branding da grade odnos, a ne iluziju<\/li>\n<li>Za\u0161to taktike velikih brendova \u010desto ne funkcioniraju kad ih primjenimo na male biznise<\/li>\n<\/ul>\n<p><strong>Danijelu zapratite:<\/strong><\/p>\n<ul>\n<li>web: <a href=\"https:\/\/doars.studio\/\"><u>doars.studio<\/u><\/a><\/li>\n<li>ig: <a href=\"https:\/\/www.instagram.com\/doars.studio\/\"><u>@doars.studio<\/u><\/a><\/li>\n<li>link in bio: <u>Doarslink-in-bio<\/u><\/li>\n<\/ul>\n<li><\/li>\n<p><strong>Pove\u017eimo se na ostalim kanalima:\u00a0<\/strong><\/p>\n<ul>\n<li>Contenta membership:<a href=\"https:\/\/contenta.hr\/contenta-membership\/\">\u2060\u2060\u2060\u2060\u2060https:\/\/contenta.hr\/contenta-membership\/\u2060\u2060\u2060\u2060\u2060<\/a><\/li>\n<li>Website:<a href=\"http:\/\/www.contenta.hr\/\">\u2060\u2060\u2060\u2060\u2060 <a href=\"http:\/\/www.contenta.hr\u2060\u2060\u2060\u2060\u2060\" rel=\"nofollow\">http:\/\/www.contenta.hr\u2060\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Besplatni resursi:<a href=\"https:\/\/contenta.hr\/besplatni-resursi\/\">\u2060\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/besplatni-resursi\/\u2060\u2060\u2060\u2060\u2060\" rel=\"nofollow\">https:\/\/contenta.hr\/besplatni-resursi\/\u2060\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Savjetovanje:<a href=\"https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\">\u2060\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\u2060\u2060\u2060\u2060\u2060\" rel=\"nofollow\">https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\u2060\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Programi:<a href=\"https:\/\/contenta.hr\/svi-contenta-tecaji\/\">\u2060\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/svi-contenta-tecaji\/\" rel=\"nofollow\">https:\/\/contenta.hr\/svi-contenta-tecaji\/<\/a><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ve\u0107 pri prvom razgovoru s Danijelom, odmah sam imala osje\u0107aj da s njom ni\u0161ta nije uobi\u010dajeno. Tu nema klasi\u010dne pri\u010de o brendu kao logotipu, bojama i fontovima. Kod nje sve kre\u0107e od osnova: tko si, \u0161to ti je va\u017eno i kako \u017eeli\u0161 da se drugi osje\u0107aju kada do\u0111u u tvoj mali biznis svijet. I zato&#8230;<\/p>","protected":false},"author":3,"featured_media":79082,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[],"class_list":["post-388088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenta-biznis-price"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/388088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=388088"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/388088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/79082"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=388088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=388088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=388088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}