{"id":386447,"date":"2025-07-09T04:00:00","date_gmt":"2025-07-09T02:00:00","guid":{"rendered":"https:\/\/podcast.rs\/44-je-li-tradicija-isto-sto-i-sporo-poduzetnistvo-jelena-feregja\/"},"modified":"2025-07-09T04:00:00","modified_gmt":"2025-07-09T02:00:00","slug":"44-je-li-tradicija-isto-sto-i-sporo-poduzetnistvo-jelena-feregja","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/44-je-li-tradicija-isto-sto-i-sporo-poduzetnistvo-jelena-feregja\/","title":{"rendered":"44 Je li tradicija isto \u0161to i sporo poduzetni\u0161tvo? | Jelena Feregja"},"content":{"rendered":"<p>Kada sam prvi put naru\u010dila dru\u0161tvenu igru od Jelene Feregje, znala sam da \u0107e ta <em>Figura<\/em> \u2013 doslovno i metafori\u010dki \u2013 postati sredi\u0161nji predmet mog dnevnog boravka, ali i simbol svega \u0161to \u017eelim da moj posao bude: smislen, topao i odr\u017eiv. Jelena nije samo klijentica i prijateljica \u2013 ona je jedna od onih \u017eena koje u svemu \u0161to rade ostavljaju trag. U toj igri nije bilo samo boja i drva. Bio je to ru\u010dni rad s du\u0161om, ispri\u010dan u svakom detalju. Bila je to emocija, promi\u0161ljenost, tradicija \u2013 sve ono \u0161to danas zovemo <strong>sporim poduzetni\u0161tvom<\/strong>.<\/p>\n<p>U ovoj epizodi razgovaramo upravo o tome. O izboru da ne tr\u010dimo, ve\u0107 da stvaramo. Jelena s brendom <em>Figura<\/em> utjelovljuje ono u \u0161to duboko vjerujem: da posao mo\u017ee\u0161 voditi druga\u010dije &#8211; bez forsiranja, bez buke. Govorimo o tome kako izgleda \u017eivot \u017eene koja gradi biznis vlastitim rukama, s puno ljubavi i jasnim \u201ene\u201c svemu \u0161to joj ne slu\u017ei. O tome kako <strong>eti\u010dki pristup<\/strong>, <strong>kvaliteta<\/strong>, <strong>ravnote\u017ea<\/strong> i briga za zajednicu mogu biti temelj poslovnog modela \u2013 a ne samo dodatak.<\/p>\n<p>Epizoda je pravi biser za sve <strong>male proizvo\u0111a\u010de<\/strong> i poduzetnice koje tra\u017ee na\u010din da posluju bez da izgube sebe. Ako i ti vjeruje\u0161 da se posao mo\u017ee graditi iznutra prema van, uz dozu strpljenja, ljubavi i hrabrosti da ka\u017ee\u0161 \u201ene\u201c kad treba \u2013 poslu\u0161aj nas. Jer mo\u017eda ba\u0161 ovdje prona\u0111e\u0161 potvrdu da sporije \u2013 ne zna\u010di manje vrijedno, nego \u010desto upravo ono pravo.<\/p>\n<p><strong>Teme obra\u0111ene u ovoj epizodi:<\/strong><\/p>\n<ul>\n<li>\n<p>Poduzetni\u0161tvo koje njeguje umjesto da iscrpljuje<\/p>\n<\/li>\n<li>\n<p>Stvaranje proizvoda s du\u0161om kao temelj autenti\u010dnog brenda<\/p>\n<\/li>\n<li>\n<p>Odr\u017eavanje kvalitete bez kompromisa u malom biznisu<\/p>\n<\/li>\n<li>\n<p>Snaga izbora da usporimo i poslujemo po vlastitim pravilima<\/p>\n<\/li>\n<li>\n<p>Etika i matematika kao oslonac svakog odr\u017eivog biznisa<\/p>\n<\/li>\n<\/ul>\n<p><strong>Jelenu mo\u017ee\u0161 zapratiti:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/figura.jelena\">https:\/\/www.instagram.com\/figura.jelena<\/a>\u00a0<\/li>\n<li><a href=\"https:\/\/payhip.com\/Figurajelenaferegja\"><u><a href=\"https:\/\/payhip.com\/Figurajelenaferegja\" rel=\"nofollow\">https:\/\/payhip.com\/Figurajelenaferegja<\/a><\/u><\/a><\/li>\n<li><a href=\"https:\/\/www.ljepotaizdravlje.hr\/hrvatski-brend-drustvenih-igara-figura\/\"><u><a href=\"https:\/\/www.ljepotaizdravlje.hr\/hrvatski-brend-drustvenih-igara-figura\/\" rel=\"nofollow\">https:\/\/www.ljepotaizdravlje.hr\/hrvatski-brend-drustvenih-igara-figura\/<\/a><\/u><\/a><\/li>\n<\/ul>\n<p><strong>Pove\u017eimo se na ostalim kanalima:\u00a0<\/strong><\/p>\n<ul>\n<li>Contenta membership:<a href=\"https:\/\/contenta.hr\/contenta-membership\/\" target=\"_blank\" rel=\"ugc noopener noreferrer\">\u2060\u2060\u2060\u2060https:\/\/contenta.hr\/contenta-membership\/\u2060\u2060\u2060\u2060<\/a><\/li>\n<li>Website:<a href=\"http:\/\/www.contenta.hr\/\" target=\"_blank\" rel=\"ugc noopener noreferrer\">\u2060\u2060\u2060\u2060 <a href=\"http:\/\/www.contenta.hr\u2060\u2060\u2060\u2060\" rel=\"nofollow\">http:\/\/www.contenta.hr\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Besplatni resursi:<a href=\"https:\/\/contenta.hr\/besplatni-resursi\/\" target=\"_blank\" rel=\"ugc noopener noreferrer\">\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/besplatni-resursi\/\u2060\u2060\u2060\u2060\" rel=\"nofollow\">https:\/\/contenta.hr\/besplatni-resursi\/\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Savjetovanje:<a href=\"https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\" target=\"_blank\" rel=\"ugc noopener noreferrer\">\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\u2060\u2060\u2060\u2060\" rel=\"nofollow\">https:\/\/contenta.hr\/sadrzajni-marketing-rad-sa-mnom-savjetovanje\/\u2060\u2060\u2060\u2060<\/a><\/a><\/li>\n<li>Programi:<a href=\"https:\/\/contenta.hr\/svi-contenta-tecaji\/\" target=\"_blank\" rel=\"ugc noopener noreferrer\">\u2060\u2060\u2060\u2060 <a href=\"https:\/\/contenta.hr\/svi-contenta-tecaji\/\" rel=\"nofollow\">https:\/\/contenta.hr\/svi-contenta-tecaji\/<\/a><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Kada sam prvi put naru\u010dila dru\u0161tvenu igru od Jelene Feregje, znala sam da \u0107e ta Figura \u2013 doslovno i metafori\u010dki \u2013 postati sredi\u0161nji predmet mog dnevnog boravka, ali i simbol svega \u0161to \u017eelim da moj posao bude: smislen, topao i odr\u017eiv. Jelena nije samo klijentica i prijateljica \u2013 ona je jedna od onih \u017eena koje&#8230;<\/p>","protected":false},"author":3,"featured_media":79082,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[],"class_list":["post-386447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenta-biznis-price"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/386447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=386447"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/386447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/79082"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=386447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=386447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=386447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}