{"id":36810,"date":"2021-04-13T12:31:07","date_gmt":"2021-04-13T10:31:07","guid":{"rendered":"https:\/\/podcast.rs\/?p=36810"},"modified":"2021-04-27T10:51:53","modified_gmt":"2021-04-27T08:51:53","slug":"pozuri-polako-jana-stanojevic-wom-koliko-je-marketing-zaista-evolvirao-e02","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/pozuri-polako-jana-stanojevic-wom-koliko-je-marketing-zaista-evolvirao-e02\/","title":{"rendered":"Po\u017euri polako | Jana Stanojevi\u0107 &#8211; WOM: Koliko je marketing zaista evolvirao? | E02"},"content":{"rendered":"<p style=\"text-align:start\"><span style=\"font-size: 16px;font-family: Geomanist, sans-serif\">Da li je reklama \u201eod usta do usta\u201c (preporuka) jo\u0161 uvek jedan od najbitnijih vidova marketinga i esencijalni element u poslovanju i kako je digitalizacija uticala na nju? <\/span><\/p>\n<p><span style=\"font-size: 16px;font-family: Geomanist, sans-serif\">Potragu za odgovorima nastavljamo u novoj epizodi u kojoj Jana Stanojevi\u0107 razgovara sa Milivojem \u010calijom (An\u0111eli kola\u010di) i Mla\u0111enom Merdovi\u0107em (Dogma pivara). Sazna\u0107ete da li imaju ciljnu grupu, na koji na\u010din misle da njihove mu\u0161terije saznaju za njihove proizvode i na koje se sve na\u010dine reklamiraju.<\/span><\/p>\n<p style=\"text-align:start\"><span style=\"font-size: 16px;font-family: Geomanist, sans-serif\">Ovaj serijal \u017eeli da doprinese boljem razumevanju uloge koju li\u010dno korisni\u010dko iskustvo i preporuka imaju pri izboru bilo kog proizvoda ili brenda, kako u vreme kada sredstava masovne komunikacije uop\u0161te nije bilo, tako i danas kada smo njima okru\u017eeni. <\/span><\/p>\n<p style=\"text-align:left\"><span style=\"font-size: 16px;font-family: Geomanist, sans-serif\">&#8212;<\/span><\/p>\n<p><span style=\"font-size: 16px;font-family: Geomanist, sans-serif\"><em>Stavovi izneseni u epizodama predstavljaju li\u010dni stav autora i autorki i ne izra\u017eavaju mi\u0161ljenja Beogradske otvorene \u0161kole.<\/em><\/span>&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Da li je reklama \u201eod usta do usta\u201c (preporuka) jo\u0161 uvek jedan od najbitnijih vidova marketinga i esencijalni element u poslovanju i kako je digitalizacija uticala na nju? Potragu za odgovorima nastavljamo u novoj epizodi u kojoj Jana Stanojevi\u0107 razgovara sa Milivojem \u010calijom (An\u0111eli kola\u010di) i Mla\u0111enom Merdovi\u0107em (Dogma pivara). Sazna\u0107ete da li imaju ciljnu&#8230;<\/p>","protected":false},"author":3,"featured_media":35990,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[258],"tags":[],"class_list":["post-36810","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-pozuri-polako","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/36810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=36810"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/36810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/35990"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=36810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=36810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=36810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}