{"id":20047,"date":"2020-09-01T14:41:47","date_gmt":"2020-09-01T12:41:47","guid":{"rendered":"https:\/\/podcast.rs\/?p=20047"},"modified":"2020-09-02T15:55:28","modified_gmt":"2020-09-02T13:55:28","slug":"kako-nas-radi-product-placement-nemanja-vojinovic-ziska-podkast-39","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/kako-nas-radi-product-placement-nemanja-vojinovic-ziska-podkast-39\/","title":{"rendered":"Kako nas radi product placement? | Nemanja Vojinovi\u0107 | \u017dI\u0160KA podkast #39"},"content":{"rendered":"<p>Product Placement, plasiranje proizvoda ili PP je sigurno ne\u0161to \u0161to ve\u0107ina ljudi sve vi\u0161e prime\u0107uje na televiziji, ali malo manje na sadr\u017eajima koje gledamo na dru\u0161tvenim mre\u017eama. Postoje razni na\u010dini da se jedan proizvod plasira kroz video ili fotografiju &#8211; nekada je o\u010dito, deluje jasno da se radi o saradnji nekog brenda i kreatora na dru\u0161tvenim mre\u017eama, a nekada je jako suptilno, skoro nevidljivo. Neki brendovi ne moraju ni da pla\u0107aju plasiranje proizvoda, ako influenseri ili poznati vole da ih nose, pa to plasiranje do\u0111e nekako prirodno. <\/p>\n<p>Kako su muzi\u010dki spotovi trenutno u ogromnoj ekspanziji, pitali smo reditelja Nemanju Vojinovi\u0107a kako jedan proizvod mo\u017ee da postane deo spota i pri\u010de koja se kreira u skladu sa pesmom. U razgovor smo uklju\u010dili i Deu koja ima iskustva u re\u017eiranju spotova i zna puno o istoriji product placementa.<\/p>\n<p>U podkastu su u\u010destvovali Nemanja &#8211; reditelj nekoliko Balkaton spotova (Beli grad, Crni mercedes, Maroko), Dea &#8211; koja je bila oslobo\u0111ena svih pp-ova pri kreiranju spotova i Jelly koja voli da gleda spotove.<\/p>","protected":false},"excerpt":{"rendered":"<p>Product Placement, plasiranje proizvoda ili PP je sigurno ne\u0161to \u0161to ve\u0107ina ljudi sve vi\u0161e prime\u0107uje na televiziji, ali malo manje na sadr\u017eajima koje gledamo na dru\u0161tvenim mre\u017eama. Postoje razni na\u010dini da se jedan proizvod plasira kroz video ili fotografiju &#8211; nekada je o\u010dito, deluje jasno da se radi o saradnji nekog brenda i kreatora na&#8230;<\/p>","protected":false},"author":3,"featured_media":19953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-20047","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-ziska-podkast","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/20047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=20047"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/20047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/19953"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=20047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=20047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=20047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}