{"id":176390,"date":"2025-04-06T00:00:00","date_gmt":"2025-04-05T22:00:00","guid":{"rendered":"https:\/\/podcast.rs\/ep-312-jovan-bugarcic-direktor-marketinga-imlek-pojacalo-podcast\/"},"modified":"2025-04-06T00:00:00","modified_gmt":"2025-04-05T22:00:00","slug":"ep-312-jovan-bugarcic-direktor-marketinga-imlek-pojacalo-podcast","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/ep-312-jovan-bugarcic-direktor-marketinga-imlek-pojacalo-podcast\/","title":{"rendered":"EP 312: Jovan Bugar\u010di\u0107, direktor marketinga @ Imlek &#8211; Poja\u010dalo podcast"},"content":{"rendered":"<p>\u0160ta se desi kada IT-jevac u du\u0161i upadne u svet marketinga i zavoli haos?<\/p>\n<p>U 312. epizodi Poja\u010dala, Ivan razgovara sa Jovanom Bugar\u010di\u0107em \u2013 direktorom marketinga kompanije Imlek, nekada\u0161njim IT-ijevcem, preduzetnikom u du\u0161i i \u010dovekom bogate profesionalne i \u017eivotne biografije. U ovom iskrenom i le\u017eernom razgovoru, Jovan nas vodi kroz svoj put \u2013 od detinjstva u \u010ca\u010dku i ranih fascinacija ra\u010dunarima, preko studija na FON-u, do uspe\u0161ne karijere u marketingu velikih sistema kao \u0161to su Lactalis, PepsiCo i Imlek.<br \/>\nEpizoda otkriva kako izgleda prelaz iz sveta programiranja u svet brendova i potro\u0161a\u010da, kako se iz hobija ra\u0111a poslovna strast, i na koji na\u010din korporativno iskustvo mo\u017ee da se obogati autenti\u010dnim preduzetni\u010dkim duhom. Pri\u010damo i o transformaciji doma\u0107e FMCG industrije, va\u017enosti istra\u017eivanja tr\u017ei\u0161ta, digitalizaciji marketinga, kao i o balansiranju karijere, roditeljstva i li\u010dnih interesovanja.<br \/>\nJovan deli konkretne primere kampanja, izazova i uspeha, osvetljava promene u potro\u0161a\u010dkom pona\u0161anju i otvoreno govori o svojim gre\u0161kama i lekcijama koje su iz njih proiza\u0161le. Ako \u017eelite da saznate kako se gradi karijera na raskr\u0161\u0107u tehnologije, biznisa i kreativnosti \u2013 ova epizoda je za vas.<\/p>\n<p>Teme u epizodi:<br \/>\n&#8211; Najava razgovora<br \/>\n&#8211; Po\u010detak razgovora<br \/>\n&#8211; Kad porastem bi\u0107u<br \/>\n&#8211; Studije na fon-u<br \/>\n&#8211; Po\u010detak karijere<br \/>\n&#8211; Rad u Somboledu<br \/>\n&#8211; Prelazak u Pepsi Co<br \/>\n&#8211; Po\u010deci digital marketinga<br \/>\n&#8211; Izlet u Dubai<br \/>\n&#8211; Povratak u Imlek<br \/>\n&#8211; Porodi\u010dni biznis<\/p>\n<p>Podr\u017eite nas na BuyMeACoffee: <a href=\"https:\/\/bit.ly\/3uSBmoa\" rel=\"nofollow\">https:\/\/bit.ly\/3uSBmoa<\/a> <\/p>\n<p>Pro\u010ditajte transkript ove epizode:  <a href=\"https:\/\/bit.ly\/3YhP2d2\" rel=\"nofollow\">https:\/\/bit.ly\/3YhP2d2<\/a> <\/p>\n<p>Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu: <a href=\"http:\/\/bit.ly\/2LUKSBG\" rel=\"nofollow\">http:\/\/bit.ly\/2LUKSBG<\/a> <\/p>\n<p>Prijavite se na na\u0161 YouTube kanal: <a href=\"http:\/\/bit.ly\/2Rgnu7o\" rel=\"nofollow\">http:\/\/bit.ly\/2Rgnu7o<\/a> <\/p>\n<p>#Pojacalo #podcast<\/p>\n<p>Pratite Poja\u010dalo na dru\u0161tvenim mre\u017eama:<br \/>\nFacebook: <a href=\"http:\/\/bit.ly\/2FfwqCR\" rel=\"nofollow\">http:\/\/bit.ly\/2FfwqCR<\/a><br \/>\nTwitter: <a href=\"http:\/\/bit.ly\/2CVZoGr\" rel=\"nofollow\">http:\/\/bit.ly\/2CVZoGr<\/a><br \/>\nInstagram: <a href=\"http:\/\/bit.ly\/2RzGHjN\" rel=\"nofollow\">http:\/\/bit.ly\/2RzGHjN<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160ta se desi kada IT-jevac u du\u0161i upadne u svet ma\u2026<\/p>","protected":false},"author":3,"featured_media":176391,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-176390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pojacalo"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/176390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=176390"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/176390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/176391"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=176390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=176390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=176390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}