{"id":148671,"date":"2025-01-31T05:00:00","date_gmt":"2025-01-31T03:00:00","guid":{"rendered":"https:\/\/podcast.rs\/09-etika-u-prodaji-i-marketingu-gdje-je-granica\/"},"modified":"2025-01-31T05:00:00","modified_gmt":"2025-01-31T03:00:00","slug":"09-etika-u-prodaji-i-marketingu-gdje-je-granica","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/09-etika-u-prodaji-i-marketingu-gdje-je-granica\/","title":{"rendered":"09 Etika u prodaji i marketingu \u2013 gdje je granica?"},"content":{"rendered":"<p>Kako prepoznati manipulativne taktike u prodaji i marketingu i za\u0161tititi svoje mentalno zdravlje dok donosimo kupovne odluke? U ovoj epizodi Blablaonica podcasta razgovaram s Anom Mari\u0107 Contenta o eti\u010dkom poslovanju, svjesnosti potro\u0161a\u010da i osobnoj odgovornosti.\u00a0<\/p>\n<p>Ana s naglaskom govori o va\u017enosti svjesnosti u kupovini i prodaji te kako taktike koje potro\u0161a\u010di \u010desto susre\u0107u mogu utjecati na njihove emocije i odluke. Kroz na\u0161 razgovor, istra\u017eujemo kako se percepcija uspje\u0161nosti i profitabilnosti \u010desto bazira na povr\u0161nim standardima dru\u0161tva, dok se na\u0161i interesi trebaju usmjeriti na autenti\u010dna i trajna rje\u0161enja koja ne koriste manipulacije. Ana se osvrnula na recentne doga\u0111aje koji su potresli dru\u0161tvo i analizira kako marketing profesionalci ponekad koriste tragedije u svrhu vlastite promocije, premda iznose\u0107i na povr\u0161inu va\u017ene dru\u0161tvene teme.\u00a0<\/p>\n<p>U sljede\u0107im epizodama, s Anom razgovaram o tome koliko je va\u017eno ne izgubiti iz vida eti\u010dnost u poslovanju, posebno kada je rije\u010d o mentalnom zdravlju i dobrobiti potro\u0161a\u010da. Tako\u0111er, doti\u010demo se fenomena \u201ekupovine nade\u201c \u2013 kako marketin\u0161ke poruke \u010desto obe\u0107avaju brza rje\u0161enja, ali ne donose stvarnu promjenu.<\/p>\n<p><strong>Teme koje smo obradilei:<\/strong><\/p>\n<ul>\n<li>\n<p>Manipulacija u marketingu \u2013 jesmo li svi \u017ertve nesvjesnih taktika?<\/p>\n<\/li>\n<li>\n<p>Etika u prodaji \u2013 gdje povu\u0107i granicu?<\/p>\n<\/li>\n<li>\n<p>Kupovina nade \u2013 iluzija brzih rje\u0161enja<\/p>\n<\/li>\n<li>\n<p>Tragedije kao marketin\u0161ki alat \u2013 gdje je granica pristojnosti?<\/p>\n<\/li>\n<li>\n<p>Kako se za\u0161tititi kao kupac i ostati autenti\u010dan kao poduzetnik?<\/p>\n<\/li>\n<\/ul>\n<p><strong>Podcast sa Anom o toksi\u010dnom marketingu:<\/strong><a href=\"https:\/\/open.spotify.com\/episode\/4pR1LBwx3U1I3HWtm2uoHU?si=39PTGFgyQFOA6b3DKYsAag\"><strong> <\/strong><a href=\"https:\/\/open.spotify.com\/episode\/4pR1LBwx3U1I3HWtm2uoHU?si=39PTGFgyQFOA6b3DKYsAag\" rel=\"nofollow\">https:\/\/open.spotify.com\/episode\/4pR1LBwx3U1I3HWtm2uoHU?si=39PTGFgyQFOA6b3DKYsAag<\/a><\/a><\/p>\n<p><strong>Anu mo\u017ee\u0161 zapratiti:\u00a0<\/strong><\/p>\n<ul>\n<li>\n<p>Website:<a href=\"http:\/\/www.contenta.hr\/\"> <a href=\"http:\/\/www.contenta.hr\" rel=\"nofollow\">http:\/\/www.contenta.hr<\/a><\/a><\/p>\n<\/li>\n<li>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/ana_maric_contenta\/\">\u00a0https:\/\/www.instagram.com\/ana_maric_contenta<\/a><\/p>\n<\/li>\n<\/ul>\n<p><strong>Pi\u0161i mi<\/strong>: <a href=\"mailto:info@luana-poleis.com\">info@luana-poleis.com<\/a><\/p>\n<p><strong>Pove\u017eimo se:<\/strong>\u00a0<\/p>\n<ul>\n<li>\n<p>IG:<a href=\"https:\/\/www.instagram.com\/luana_poleis\/\"> <a href=\"https:\/\/www.instagram.com\/luana_poleis\/\" rel=\"nofollow\">https:\/\/www.instagram.com\/luana_poleis\/<\/a><\/a><\/p>\n<\/li>\n<li>\n<p>Vi\u0161e o meni i radu sa mnom:<a href=\"https:\/\/l.instagram.com\/?u=https%3A%2F%2Flinktr.ee%2FLuana.poleis%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAaZJjfLPh-fiKmpOBD838HilBqLdGzLO6i6LifEgU1WfpbyE07H0uq0J8MY_aem_60Jm2AMI0eEuRjb9pRBMdQ&amp;e=AT3nj3c3cDPOEdCBFbvc9zEvump9g3opiPqCKGkLGGRxAoWvUbAsVnsjeo5e9aTB6Y1kl4w6O6FgFNmGqyHv56rPZAnhlelvlZA2nH4\"> linktr.ee\/Luana.poleis<\/a><\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Kako prepoznati manipulativne taktike u prodaji i marketingu i za\u0161tititi svoje mentalno zdravlje dok donosimo kupovne odluke? U ovoj epizodi Blablaonica podcasta razgovaram s Anom Mari\u0107 Contenta o eti\u010dkom poslovanju, svjesnosti potro\u0161a\u010da i osobnoj odgovornosti.\u00a0 Ana s naglaskom govori o va\u017enosti svjesnosti u kupovini i prodaji te kako taktike koje potro\u0161a\u010di \u010desto susre\u0107u mogu utjecati&#8230;<\/p>","protected":false},"author":3,"featured_media":143514,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[640],"tags":[],"class_list":["post-148671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blablaonica"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/148671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=148671"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/148671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/143514"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=148671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=148671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=148671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}