Kada kao sagovornika imate strastvenog zaljubljenika u podatke i analitiku, marketing profesionalca koji svoje uspehe zasniva isklju\u010divo na merenim rezultatima, onda i sam razgovor dobija jednu druga\u010diju atmosferu i kontekst. Po drugi put u Digitalk podcastu, Vladimir \u0106uk, direktor marketinga i e-commerca u kompaniji Gigatron, predstavio nam je iz sopstvenog iskustva mogu\u0107nosti retail media networka i loyalty programa. Grade\u0107i oba sistema za sosptvene potrebe, Vlada je sa svojim timom do\u0161ao do sjajnih uvida u to \u0161ta se mo\u017ee posti\u0107i ukr\u0161tanjem first party dodataka koje dobijamo uz pomo\u0107 loyalty programa i retail media networka kao platforme koja nam mo\u017ee pru\u017eiti dodatne prihode sa tri razli\u010dite profitne vertikale. Uvek sjajan razgovor sa Vladom sa vrlo konkretnim temama i obja\u0161njenjima!<\/p>\n
Vladimir \u0106uk, Head of Marketing and E-commerce @ Gigatron
\nhttps:\/\/www.linkedin.com\/in\/vladacuk\/<\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– Retail Media iz sva tri ugla: onsite oglasavanja, offsite oglasavanja i pozicija u fizickim prodavnicama
\n– Ve\u0107insko ulaganje u Google i Meta platforme
\n– Mogu\u0107nosti koje pru\u017ea Retail Media iz ugla bud\u017eeta, ali i profitabilnosti
\n– Va\u017enost prikupljanja first party data
\n– Loyalty: iz ugla izbora platforme i na\u010dina pristupa lojalnim kupcima
\n– \u0160ta sve omogu\u0107ava implementacija loyalty programa?
\n– Ukr\u0161tanje Retail Media & Loyalty<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
Partneri podkasta:
\n– Raiffeisen banka – https:\/\/www.raiffeisenbank.rs\/
\nDigitalne usluge Raiffeisen banke koje preporu\u010dujemo za mala i srednja preduze\u0107a: https:\/\/bit.ly\/4igolhn
\n– Kompanija NIS – https:\/\/www.nis.rs\/
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod 1000digitalk i o\u010dekuje vas 1.000 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
Prijatelj podkasta:
\n– BiVits ACTIVA Brain Level Up Booster – https:\/\/bivits.com\/proizvod\/brain-level-up\/
\nKada \u017eeli\u0161 da \u017eivi\u0161 i radi\u0161 na vi\u0161em nivou, uzmi BiVits Brain Level Up za vi\u0161e energije i bolju koncentraciju tokom dana!
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige „Neobuzdani Amazon“ izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
Kada kao sagovornika imate strastvenog zaljubljenika u podatke i analitiku, marketing profesionalca koji svoje uspehe zasniva isklju\u010divo na merenim rezultatima, onda i sam razgovor dobija jednu druga\u010diju atmosferu i kontekst. Po drugi put u Digitalk podcastu, Vladimir \u0106uk, direktor marketinga i e-commerca u kompaniji Gigatron, predstavio nam je iz sopstvenog iskustva mogu\u0107nosti retail media networka…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-144131","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/144131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=144131"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/144131\/revisions"}],"predecessor-version":[{"id":144132,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/144131\/revisions\/144132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=144131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=144131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=144131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}