{"id":137807,"date":"2024-10-24T10:00:00","date_gmt":"2024-10-24T08:00:00","guid":{"rendered":"https:\/\/podcast.rs\/?p=137807"},"modified":"2024-10-24T10:56:54","modified_gmt":"2024-10-24T08:56:54","slug":"ep204strategija-prodaje-vredna-milion-dolara","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/ep204strategija-prodaje-vredna-milion-dolara\/","title":{"rendered":"EP204:Strategija prodaje vredna milion dolara!"},"content":{"rendered":"<p>Go\u0161\u0107a 204. epizode Office Talks podkasta bila je Vesna Simi\u0107, Account Executive sa vi\u0161e od deceniju iskustva u MarTech-u, marketin\u0161kim agencijama i medijima. Svoju uspe\u0161nu poslovnu pri\u010du, Vesna je podelila s nama, usput objasniv\u0161i osnovne postulate <em>tech sales<\/em>-a, njihovu primenu i zna\u010denje. <\/p>\n<p>Izme\u0111u ostalog, ona je govorila o specifi\u010dnostima SEE tr\u017ei\u0161ta, postavljanju GTM strategije, o klju\u010dnim elementima <em>go-to-market<\/em> strategije u B2B tech svetu, ali i odgovorila na \u010desto postavljeno pitanje: koja je razlika izme\u0111u <em>business developmenta<\/em> i <em>sales<\/em>-a. Tako\u0111e, objasnila nam je kako izgleda uloga <em>Account Executive<\/em>-a, proces akvizicije novih kupaca, ali i koje su to pregovara\u010dke taktike sa <em>enterprise<\/em> klijentima.<\/p>\n<p>00:00 &#8211; Office Talks intro<br \/>01:37 &#8211; 12 godina duga karijera u prodaji<\/p>\n<p>15:00 &#8211; Obja\u0161njenje prodajnog ciklusa<\/p>\n<p>22:59 &#8211; Uloga Account Executive-a u odnosu sa kupcima<\/p>\n<p>25:18 &#8211; Kako \u0161to bolje zatvoriti poslovni deal?<\/p>\n<p>28:36 &#8211; Da li je prodaja mogu\u0107a bez tehnologije?<br \/>32:30 &#8211; Koliko su u prodaji va\u017eni bonusi?<\/p>\n<p>36:32 &#8211; \u0160ta se desi kada sales ne ostvari svoju kvotu?<\/p>\n<p>41:36 &#8211; Kako postaviti uspe\u0161nu sales strategiju?<\/p>\n<p><\/p>\n<p>______<\/p>\n<p>NETOKRACIJA NEWSLETTER<br \/>Svakog utorka u tvom inboxu \u25ba https:\/\/netokracija.rs\/newsletter<\/p>\n<p>POVE\u017dI SE SA NETOKRACIJOM<br \/>Twitter \u25ba http:\/\/twitter.com\/netokracijars<br \/>Facebook \u25ba http:\/\/www.fb.com\/netokracija.rs<br \/>LinkedIn \u25ba https:\/\/www.linkedin.com\/company\/netokracija<\/p>","protected":false},"excerpt":{"rendered":"<p>Go\u0161\u0107a 204. epizode Office Talks podkasta bila je Vesna Simi\u0107, Account Executive sa vi\u0161e od deceniju iskustva u MarTech-u, marketin\u0161kim agencijama i medijima. Svoju uspe\u0161nu poslovnu pri\u010du, Vesna je podelila s nama, usput objasniv\u0161i osnovne postulate tech sales-a, njihovu primenu i zna\u010denje. Izme\u0111u ostalog, ona je govorila o specifi\u010dnostima SEE tr\u017ei\u0161ta, postavljanju GTM strategije, o&#8230;<\/p>","protected":false},"author":3,"featured_media":106621,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-137807","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-office-talks","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/137807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=137807"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/137807\/revisions"}],"predecessor-version":[{"id":137808,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/137807\/revisions\/137808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/106621"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=137807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=137807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=137807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}