{"id":135974,"date":"2024-10-03T05:00:00","date_gmt":"2024-10-03T03:00:00","guid":{"rendered":"https:\/\/podcast.rs\/14-o-autenticnosti-brendingu-i-email-marketingu-gost-milica-bojanic\/"},"modified":"2024-10-03T05:00:00","modified_gmt":"2024-10-03T03:00:00","slug":"14-o-autenticnosti-brendingu-i-email-marketingu-gost-milica-bojanic","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/14-o-autenticnosti-brendingu-i-email-marketingu-gost-milica-bojanic\/","title":{"rendered":"14 O autenti\u010dnosti, brendingu i email marketingu &#8211; gost Milica Bojani\u0107"},"content":{"rendered":"<p>U dana\u0161njoj epizodi podkasta \u201eTajne uspe\u0161nog email marketinga\u201c, ugostila sam Milicu Bojani\u0107, kopirajterku specifi\u010dnog stila, koja je kroz svoj njuzleter i prisustvo na dru\u0161tvenim mre\u017eama izgradila sna\u017enu zajednicu. Milica je pravnica koja je, nakon \u0161to je postala majka, odlu\u010dila da se okrene svojoj velikoj ljubavi \u2013 pisanju, i da svoju strast preto\u010di u karijeru kopirajtera.<br \/>\nTokom epizode, Milica najavljuje povratak svog njuzletera \u201eRelax\u201c u novom ruhu, sa jasnijom vizijom i fokusom na li\u010dni brend. Pri\u010damo i o tome kako autenti\u010dnost u pisanju postaje osnovni stub uspe\u0161nog kopirajtinga, kako izgraditi li\u010dni brend, kao i o va\u017enosti uskla\u0111ivanja sa zakonskim okvirima, poput GDPR-a.<\/p>\n<p>&#8222;Kada radi\u0161 za druge, autenti\u010dnost ne sme da se izgubi &#8211; ona je klju\u010d svakog uspe\u0161nog brenda.&#8220;<\/p>\n<p>O \u010demu pri\u010damo u dana\u0161njoj epizodi:<\/p>\n<p> \u2022 Kako je Milica iz pravni\u010dke karijere pre\u0161la u svet kopirajtinga<br \/>\n \u2022 Povratak njenog njuzletera \u201eRelax\u201c sa novom vizijom i fokusom na li\u010dni brend<br \/>\n \u2022 Za\u0161to je autenti\u010dnost klju\u010dna za uspe\u0161an kopirajting i izgradnju li\u010dnog brenda<br \/>\n \u2022 Osnove GDPR-a i zakonske regulative u email marketingu<br \/>\n  \u2022 Kako se nositi sa izazovima outreach kampanja i pravilno upravljati kontaktima<\/p>\n<p>Pomenuti resursi:<\/p>\n<p>  \u2022 Milicu mo\u017eete \u010ditati ili se, pak, sa njom povezati putemhttps:\/\/www.instagram.com\/kopirajting_i_komunikacija\/,https:\/\/www.linkedin.com\/in\/milica-bojani%C4%87-b44957289\/, <a href=\"https:\/\/www.milicabojanic.com\/\" rel=\"nofollow\">https:\/\/www.milicabojanic.com\/<\/a> i <a href=\"https:\/\/subscribepage.io\/PiiG5q?fbclid=PAAaaBAS6wNEHWYwx72to_Tn3wyEnzxVOiYuLKHEuDuSrLR9eb20GSUlT7kRM\" rel=\"nofollow\">https:\/\/subscribepage.io\/PiiG5q?fbclid=PAAaaBAS6wNEHWYwx72to_Tn3wyEnzxVOiYuLKHEuDuSrLR9eb20GSUlT7kRM<\/a>. A pomenuti tekst o Milicama mo\u017eete na\u0107i na ovom linku:\u00a0 <a href=\"https:\/\/open.substack.com\/pub\/jospricamilica\/p\/da-li-si-i-ti-milica?utm_source=share&#038;utm_medium=android&#038;r=3hl9ap\" rel=\"nofollow\">https:\/\/open.substack.com\/pub\/jospricamilica\/p\/da-li-si-i-ti-milica?utm_source=share&#038;utm_medium=android&#038;r=3hl9ap<\/a><\/p>\n<p>  \u2022 Ako \u017eelite da mi se javite glasovnom porukom, jedva \u010dekam da \u010dujem va\u0161a razmi\u0161ljanja: <a href=\"https:\/\/www.speakpipe.com\/tajne_uspesnog_email_marketinga\" rel=\"nofollow\">https:\/\/www.speakpipe.com\/tajne_uspesnog_email_marketinga<\/a><br \/>\n  \u2022 Zapratite me na <a href=\"https:\/\/www.instagram.com\/draganarepac_\/\" rel=\"nofollow\">https:\/\/www.instagram.com\/draganarepac_\/<\/a><br \/>\n  \u2022 Za vi\u0161e informacija o uslugama koje pru\u017eam posetite <a href=\"https:\/\/draganarepac.com\/\" rel=\"nofollow\">https:\/\/draganarepac.com\/<\/a><br \/>\n  \u2022 Prijavite se na <a href=\"https:\/\/subscribepage.io\/newsletter_prijava_va\" rel=\"nofollow\">https:\/\/subscribepage.io\/newsletter_prijava_va<\/a><\/p>\n<p>Hvala \u0161to ste slu\u0161ali dana\u0161nju epizodu! Ako ste u\u017eivali, zapratite, ocenite podkast i podelite ga sa nekim kome bi bio koristan. Svakako, prijavite se na njuzleter kako biste prvi saznali sve novosti i korisne savete!<\/p>","protected":false},"excerpt":{"rendered":"<p>U dana\u0161njoj epizodi podkasta \u201eTajne uspe\u0161nog email marketinga\u201c, ugostila sam Milicu Bojani\u0107, kopirajterku specifi\u010dnog stila, koja je kroz svoj njuzleter i prisustvo na dru\u0161tvenim mre\u017eama izgradila sna\u017enu zajednicu. Milica je pravnica koja je, nakon \u0161to je postala majka, odlu\u010dila da se okrene svojoj velikoj ljubavi \u2013 pisanju, i da svoju strast preto\u010di u karijeru kopirajtera&#8230;.<\/p>","protected":false},"author":3,"featured_media":105785,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[596],"tags":[],"class_list":["post-135974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tajne-uspesnog-email-marketinga"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/135974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=135974"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/135974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/105785"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=135974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=135974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=135974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}