\u010cesto smo u Digitalk podkastu obra\u0111ivali temu brenda, ali do sada se nismo bavili detaljno temom brend strategije koja je od esencijalnog zna\u010daja za pravilan razvoj i rast jednog brenda i njegov opstanak na sve dinami\u010dnijem tr\u017ei\u0161tu. Nikola Kalinovi\u0107, Managing Partner & Strategy Director u agenciji Evoke bio je raspolo\u017een da sa nama podeli svoje vi\u0161egodi\u0161nej iskustvo bavljenja ovom temom i da nam kroz dva \u0161kolska \u010dasa detaljno objasni kompletan proces definisanja brend strategije, \u0161ta ona sve obuhvata i za\u0161to je zapravo va\u017ena u izgradnji jednog brenda.<\/p>\n
Nikola Kalinovi\u0107, Managing Partner & Strategy Director @ Evoke – https:\/\/www.linkedin.com\/in\/nikolakalinovic\/ <\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– Nikolin profesionalni put
\n– Kampanja \u2018\u2019Letnji prelazni rok\u2019\u2019
\n– \u0160ta je brend strategija, \u0161ta obuhvata i za\u0161to je va\u017ena u izgradnji brenda
\n– Proces definisanja brend strategije
\n– \u0160ta sve mo\u017ee da po\u0111e naopako: pre, tokom i nakon procesa
\n– Revizija brend strategije – Digitalk podkast kao primer
\n– Ko su brendovi budu\u0107nosti
\n– BrandSprint – Strate\u0161ki framework
\n– Poruka za brendove, agencije i profesionalce<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
Partneri podkasta:
\n– Raiffeisen banka – https:\/\/www.raiffeisenbank.rs\/
\nDigitalne usluge Raiffeisen banke koje preporu\u010dujemo za mala i srednja preduze\u0107a: https:\/\/bit.ly\/3TDLjEk
\n– Kompanija NIS – https:\/\/www.nis.rs\/
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod 1000digitalk i o\u010dekuje vas 1.000 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
Prijatelj podkasta:
\n– BiVits ACTIVA Brain Level Up Booster – https:\/\/bivits.com\/proizvod\/brain-level-up\/
\nKada \u017eeli\u0161 da \u017eivi\u0161 i radi\u0161 na vi\u0161em nivou, uzmi BiVits Brain Level Up za vi\u0161e energije i bolju koncentraciju tokom dana!
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige „Pona\u0161aj se kao lider, razmi\u0161ljaj kao lider“ izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
\u010cesto smo u Digitalk podkastu obra\u0111ivali temu brenda, ali do sada se nismo bavili detaljno temom brend strategije koja je od esencijalnog zna\u010daja za pravilan razvoj i rast jednog brenda i njegov opstanak na sve dinami\u010dnijem tr\u017ei\u0161tu. Nikola Kalinovi\u0107, Managing Partner & Strategy Director u agenciji Evoke bio je raspolo\u017een da sa nama podeli svoje…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-135289","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/135289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=135289"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/135289\/revisions"}],"predecessor-version":[{"id":135290,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/135289\/revisions\/135290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=135289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=135289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=135289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}