{"id":126791,"date":"2024-08-22T05:00:00","date_gmt":"2024-08-22T03:00:00","guid":{"rendered":"https:\/\/podcast.rs\/11-kljucne-metrike-uspesne-email-kampanje\/"},"modified":"2024-08-22T05:00:00","modified_gmt":"2024-08-22T03:00:00","slug":"11-kljucne-metrike-uspesne-email-kampanje","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/11-kljucne-metrike-uspesne-email-kampanje\/","title":{"rendered":"11 Klju\u010dne metrike uspe\u0161ne email kampanje"},"content":{"rendered":"<p>Da li se pre\u010desto pitate za\u0161to va\u0161e email kampanje nemaju uspeha? Ova epizoda je upravo za vas, jer sam u njoj detaljno analizirala 5 osnovnih metrika, koje svaki preduzetnik mora da prati kako bi osigurao uspeh svojih email kampanja.\u00a0<\/p>\n<p>\u010cak 82% marketara \u0161irom sveta koristi email marketing, zato \u0161to na svaki ulo\u017eeni dolar u proseku dobijaju povrat od 42 dolara, \u0161to je stopa povrata investicije od \u010dak 4200 posto.\u00a0<\/p>\n<p>Statistika, odnosno Open rate, Click rate, Conversion rate, Bounce rate i Unsubscribe rate mogu da vam pomognu da optimizujete va\u0161e email kampanje. Ovi statisti\u010dki podaci vam poma\u017eu ne samo da razumete da li su va\u0161e email poruke efektivne, ve\u0107 vam poma\u017eu i da unapredite svoj email marketing.\u00a0<\/p>\n<p>Ako pratite statistiku, zna\u0107ete ta\u010dno gde je potrebno da se pobolj\u0161ate, i time osigurate ve\u0107i anga\u017eman vase publike, odnosno prodaju.\u00a0<\/p>\n<p>O \u010demu pri\u010damo u dana\u0161njoj epizodi:<\/p>\n<ul>\n<li>Za\u0161to je Open rate klju\u010dna metrika i kako do\u0107i do optimalnog rezultata<\/li>\n<li>Kako Click rate otkriva nivo anga\u017eovanosti va\u0161ih pretplatnika i \u0161ta mo\u017eete u\u010diniti da ga pove\u0107ate<\/li>\n<li>Razumevanje Conversion rate-a i kako pravilno postaviti ciljeve za maksimalan uspeh<\/li>\n<li>Za\u0161to je va\u017eno dr\u017eati Bounce rate na minimalnom nivou i kako to posti\u0107i<\/li>\n<li>Kako Unsubscribe rate mo\u017ee da vam pomogne da bolje razumete svoju publiku i prilagodite svoj sadr\u017eaj<\/li>\n<\/ul>\n<p><strong>Pomenuti resursi:<\/strong><\/p>\n<p>Ako \u017eelite da mi se javite glasovnom porukom, jedva \u010dekam da \u010dujem va\u0161a razmi\u0161ljanja,\u2060\u2060\u2060\u2060 \u2060<a href=\"https:\/\/www.speakpipe.com\/tajne_uspesnog_email_marketinga\">kliknite ovde<\/a>.<\/p>\n<p><strong>Linkovi:<\/strong><\/p>\n<ul>\n<li>\n<p>Zapratite me na <a href=\"https:\/\/www.instagram.com\/draganarepac_\/\">Instagramu<\/a>\u00a0<\/p>\n<\/li>\n<li>\n<p>Za vi\u0161e informacija o uslugama koje pru\u017eam posetite<a href=\"https:\/\/draganarepac.com\/\"> Vebsajt<\/a>\u00a0<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/subscribepage.io\/newsletter_prijava_va\">Prijavite se na njuzleter<\/a> i uverite se da ovo \u0161to pri\u010dam kroz podkast stvarno radi.<\/p>\n<\/li>\n<\/ul>\n<p>Hvala \u0161to ste nam se pridru\u017eili u dana\u0161njoj epizodi podkasta &#8222;Tajne uspe\u0161nog email marketinga&#8220;. Ako ste u\u017eivali u dana\u0161njoj epizodi, zapratite i ocenite podkast, ostavite komentar ili podelite sa nekim za koga smatrate da bi mu koristilo. Ujedno mi poma\u017eete da tajne uspe\u0161nog email marketinga ne budu vi\u0161e tajna. Svakako se prijavite i na <a href=\"https:\/\/subscribepage.io\/newsletter_prijava_va\">njuzleter<\/a>, kako biste bili sigurni da \u0107ete sve novosti i informacije saznati prvi.<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Da li se pre\u010desto pitate za\u0161to va\u0161e email kampanje nemaju uspeha? Ova epizoda je upravo za vas, jer sam u njoj detaljno analizirala 5 osnovnih metrika, koje svaki preduzetnik mora da prati kako bi osigurao uspeh svojih email kampanja.\u00a0 \u010cak 82% marketara \u0161irom sveta koristi email marketing, zato \u0161to na svaki ulo\u017eeni dolar u proseku&#8230;<\/p>","protected":false},"author":3,"featured_media":105785,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[596],"tags":[],"class_list":["post-126791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tajne-uspesnog-email-marketinga"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/126791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=126791"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/126791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/105785"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=126791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=126791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=126791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}