Kreativnost u advertajzingu – da li je to samo lepo se\u0107anje, \u0161ta je trenutna realnost i da li se mo\u017eemo nadati optimisti\u010dnoj budu\u0107nosti? Ovaj razgovor na uvek zanimljivu temu o stanju u advetajzing industriji je bio malo druga\u010diji obzirom da nam je sagovornica pri\u010dala iz ugla kreativnosti – vrhunski kreativac sa vi\u0161e od dve decenije iskustva, Milena Kvapil, kreativni direktor u agenciji Ivan Aran Studio. Sa jedinstvenim \u0161armom i stra\u0161\u0107u koju deli prema industriji, Milena je dala svoje, vrlo detaljno vi\u0111enje ali i uzroke trenutnog stanja u advertajzingu, kakvi su danas odnosi agencija i klijenata, \u0161ta nam je to donela hiperprodukcija sadr\u017eaja, a usudili smo se da taknemo i temu nagrada i festivala. Sjajan i inspirativan razgovor.<\/p>\n
Milena Kvapil, Creative Director @ Ivan Aran Studio
\nhttps:\/\/www.linkedin.com\/in\/milena-kvapil-a1422b4\/
\nhttps:\/\/youtube.com\/@ivanaranstudiobelgrade3005?si=YYXfpOxjL_vHHg4W
\nhttps:\/\/kwapeel.blogspot.com\/ <\/p>\n
Teme u epizodi:
\n– Uvod i Milenin profesionalni put
\n– \u0160irina u interesovanjima
\n– Gde se danas nalazi doma\u0107i advertajzing?
\n– Odnosi agencija i klijenata, hiperprodukcija sadr\u017eaja
\n– Festivali & nagrade
\n– Advertajzing vs. druge kreativne industrije
\n– Budu\u0107nost (doma\u0107eg) advertajzinga<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
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Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
Partneri podkasta:
\n– Raiffeisen banka – https:\/\/www.raiffeisenbank.rs\/
\nDigitalne usluge Raiffeisen banke koje preporu\u010dujemo za mala i srednja preduze\u0107a: https:\/\/bit.ly\/3SLFwMI
\n– Kompanija NIS – https:\/\/www.nis.rs\/
\n– Ananas – https:\/\/ananas.rs\/
\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod 1000digitalk i o\u010dekuje vas 1.000 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
Prijatelj podkasta:
\n– BiVits ACTIVA Brain Level Up Booster – https:\/\/bivits.com\/proizvod\/brain-level-up\/
\nKada \u017eeli\u0161 da \u017eivi\u0161 i radi\u0161 na vi\u0161em nivou, uzmi BiVits Brain Level Up za vi\u0161e energije i bolju koncentraciju tokom dana!
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige „Ovo je marketing“ izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
Kreativnost u advertajzingu – da li je to samo lepo se\u0107anje, \u0161ta je trenutna realnost i da li se mo\u017eemo nadati optimisti\u010dnoj budu\u0107nosti? Ovaj razgovor na uvek zanimljivu temu o stanju u advetajzing industriji je bio malo druga\u010diji obzirom da nam je sagovornica pri\u010dala iz ugla kreativnosti – vrhunski kreativac sa vi\u0161e od dve decenije…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-126270","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/126270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=126270"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/126270\/revisions"}],"predecessor-version":[{"id":126271,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/126270\/revisions\/126271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=126270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=126270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=126270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}