Iako smo navikli da \u010dujemo da \u201eContent is King\u201c i iako on tehni\u010dki \u010dini skoro 2\/3 na\u0161ih marketin\u0161kih aktivnosti, sadr\u017eaj je samo jedna tehnika u \u0161iroj, \u010desto veoma kompleksnoj marketin\u0161koj strategiji.Za\u0161to je to va\u017eno naglasiti? Pa zato \u0161to kompletna strategija marketinga ima u sebi odgovor na mnoga klju\u010dna pitanja: za koga se pi\u0161e taj sadr\u017eaj? gde taj sadr\u017eaj stoji? koja je njegova ta\u010dna uloga u customer journey-u? \u0161ta se ta\u010dno o\u010dekuje da taj sadr\u017eaj postigne? U novoj epizodi Digitalk podkasta imali smo veliko zadovoljstvo da razgovaramo sa vi\u0161edecenijskim stru\u010dnjakom i konsultantom za B2B content marketing, Vladimirom Ceri\u0107em.<\/p>\n
Vladimir Ceri\u0107, content marketing konsultant – https:\/\/www.linkedin.com\/in\/vladimirceric\/<\/p>\n
Teme u epizodi:
\n– Uvod i predstavljanje
\n– Back to basics
\n– \u0160ta u praksi zna\u010di content marketing?
\n– Definisanje cilja i rezultata content marketinga
\n– Uloga sadr\u017eaja u \u0161iroj strategiji marketinga
\n– Specifi\u010dnosti B2B marketinga
\n– Za\u0161to mi o ovome uop\u0161te pri\u010damo kad postoji AI?<\/p>\n
Prijavite se na na\u0161 YouTube kanal: https:\/\/bit.ly\/3uWtLES <\/p>\n
Posetite na\u0161 sajt i prijavite se na na\u0161u mailing listu – https:\/\/www.digitalk.rs <\/p>\n
Pratite DigiTalk.rs na dru\u0161tvenim mre\u017eama:
\nFacebook: https:\/\/www.facebook.com\/Digitalk.rs
\nInstagram: https:\/\/www.instagram.com\/digitalk.rs\/
\nLinkedin: https:\/\/www.linkedin.com\/company\/digitalkrs <\/p>\n
Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga \u0161to radimo i odlu\u010dile da nas podr\u017ee i daju nam vetar u le\u0111a: <\/p>\n
Partneri podkasta:
\n– Raiffeisen banka – https:\/\/www.raiffeisenbank.rs\/
\nUsluge Raiffeisen banke za stanovni\u0161tvo koje preporu\u010dujemo: https:\/\/bit.ly\/49mHvxb
\nUsluge za mala i srednja preduze\u0107a Raiffeisen banke koje preporu\u010dujemo: https:\/\/bit.ly\/3wluDZE
\n– Kompanija NIS – https:\/\/www.nis.rs\/
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\n– kompanija Idea – https:\/\/online.idea.rs\/
\nU Ideinoj online prodavnici unesite promo kod 1000digitalk i o\u010dekuje vas 1.000 dinara popusta prilikom va\u0161e online kupovine!<\/p>\n
Prijatelj podkasta:
\n– BiVits ACTIVA Brain Level Up Booster – https:\/\/bivits.com\/proizvod\/brain-level-up\/
\nKada \u017eeli\u0161 da \u017eivi\u0161 i radi\u0161 na vi\u0161em nivou, uzmi BiVits Brain Level Up za vi\u0161e energije i bolju koncentraciju tokom dana!
\n– Izdava\u010dka ku\u0107a Finesa – https:\/\/www.finesa.edu.rs\/
\nU ovoj epizodi podeli\u0107emo dve knjige „Uticaj | Psihologija ube\u0111ivanja“ izdava\u010dke ku\u0107e Finesa onima koji budu najbr\u017ei i najkreativniji sa komentarima, a mo\u017eete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu.
\nTako\u0111e, svi oni koji na Finesinom websajtu poru\u010de knjige i unesu promo kod digitalk dobi\u0107e 10% popusta na ve\u0107 sni\u017eene cene izdanja na sajtu: https:\/\/www.finesa.edu.rs\/<\/p>","protected":false},"excerpt":{"rendered":"
Iako smo navikli da \u010dujemo da \u201eContent is King\u201c i iako on tehni\u010dki \u010dini skoro 2\/3 na\u0161ih marketin\u0161kih aktivnosti, sadr\u017eaj je samo jedna tehnika u \u0161iroj, \u010desto veoma kompleksnoj marketin\u0161koj strategiji.Za\u0161to je to va\u017eno naglasiti? Pa zato \u0161to kompletna strategija marketinga ima u sebi odgovor na mnoga klju\u010dna pitanja: za koga se pi\u0161e taj sadr\u017eaj?…<\/p>","protected":false},"author":3,"featured_media":36879,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-100855","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-digitalk","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/100855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=100855"}],"version-history":[{"count":1,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/100855\/revisions"}],"predecessor-version":[{"id":100856,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/100855\/revisions\/100856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/36879"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=100855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=100855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=100855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}