{"id":100159,"date":"2024-02-08T18:27:56","date_gmt":"2024-02-08T16:27:56","guid":{"rendered":"https:\/\/podcast.rs\/17-psihologija-u-marketingu\/"},"modified":"2024-02-08T18:27:56","modified_gmt":"2024-02-08T16:27:56","slug":"17-psihologija-u-marketingu","status":"publish","type":"post","link":"https:\/\/podcast.rs\/en\/17-psihologija-u-marketingu\/","title":{"rendered":"17 &#8211; Psihologija u marketingu"},"content":{"rendered":"<p>17 &#8211; Danas pri\u010damo o ulozi psihologije u marketingu. Kaja i Ksenija (bez obavezne Marije) sa go\u0161\u0107om, psiholo\u0161kinjom Katarinom Pribi\u0107evi\u0107, direktorkom u kompaniji McCann, razgovaraju o primeni psihologije kao nauke u marketingu, ogla\u0161avanju proizvoda i usluga, reklamiranju, odre\u0111ivanju ciljnih grupa i razli\u010ditim aspektima kori\u0161\u0107enja psihologije sa ciljem da se privuku i zadr\u017ee potro\u0161a\u010di, klijenti i konzumenti, ali i proizvodi potreba za kupovinom.<\/p>","protected":false},"excerpt":{"rendered":"<p>17 &#8211; Danas pri\u010damo o ulozi psihologije u marketingu. Kaja i Ksenija (bez obavezne Marije) sa go\u0161\u0107om, psiholo\u0161kinjom Katarinom Pribi\u0107evi\u0107, direktorkom u kompaniji McCann, razgovaraju o primeni psihologije kao nauke u marketingu, ogla\u0161avanju proizvoda i usluga, reklamiranju, odre\u0111ivanju ciljnih grupa i razli\u010ditim aspektima kori\u0161\u0107enja psihologije sa ciljem da se privuku i zadr\u017ee potro\u0161a\u010di, klijenti i&#8230;<\/p>","protected":false},"author":3,"featured_media":92442,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":["post-100159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psiholoskinje"],"_links":{"self":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/100159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/comments?post=100159"}],"version-history":[{"count":0,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/posts\/100159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media\/92442"}],"wp:attachment":[{"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/media?parent=100159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/categories?post=100159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcast.rs\/en\/wp-json\/wp\/v2\/tags?post=100159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}