(Episode is in Serbian)

So what do escape rooms and digital transformation have in common? Digital transformation is a concept loved by some and hated by many, a journey of sorts, filled with mysteries and adventure which can also be exciting and fulfilling. It is a journey where a skilled gamemaster can help with revealing blind spots and offering hints. So what do escape rooms and digital transformation have in common? Our guest in this episode – his name is Aleksandar Vratonjić Gligorijević. In a suit, he is the CMO of Telegroup, a well known company in the SEE region, responsible for many transformative journeys. In a t-shirt „100 escape rooms“ – he is an escape room enthusiast, finishing of what is now a three figure count of escape quests. And layered on top of all of his other skills, he is a founder of Watchout, a nu metal band from a while back. I hope you enjoy this journey of digital transformation, where we also go on two side quests, one discussing escape rooms and the other – playing music.